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All Journal Jurnal Ilmiah Edunomika (JIE) ULINA: Jurnal Pengabdian kepada Masyarakat
Pretty Naomi Sitompul
Politeknik Unggulan Cipta Mandiri
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Digital Marketing Hotel Mengunakan Teknologi RedDoorz Sebagai Potensi Bisnis Jimmy Nganta Ginting; Pretty Naomi Sitompul; Mei Veronika Sri Endang Siagian; Sastra Wandi Nduru; Febrina Soraya Tanjung
ULINA: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2023): Juli
Publisher : Universitas Mandiri Bina Prestasi (UMBP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58918/ulina.v1i2.213

Abstract

The application of the RedDoorz application technology is one of the sustainable hospitality tourism digital marketing innovations and is naturally carried out in North Sumatra Province. This digital marketing training needs to be carried out to make it easier for tourists who want to visit and stay at the Tuk-tuk Siadong hotel. This activity is carried out on Lake Toba which is located in the village of Tuk-tuk Siadong Regency. samosir and attended by employees and hotel management. In this activity an introduction was made to the RedDoorz application which emphasizes the what, why, and how if their hotel marketing is implemented digitally, as well as being a tourist attraction. So that tourists can easily find a place where they will stay. The stages of the method used in carrying out this activity are preparation, planning and implementation which are assisted by simpler methods, namely delivery of material, practice and discussion. The results obtained from this activity were around 90% of participants understood how using the RedDoorz application could improve their hotel marketing. The conclusion obtained from the socialization activity is that digital marketing training by utilizing the RedDoorz application can improve the economy of hotel and guest house owners, as well as increase visitors who can easily book the hotel..
PENINGKATAN FINANCIAL BEHAVIOR MELALUI FINANCIAL LITERACY DAN FINANCIAL EXPERIENCE (STUDI PADA PELAKU UMKM DI INDONESIA) Pretty Naomi Sitompul; Ni Luh Putu Suarmi Sri Patni; Sjaiful Munir; Kraugusteeliana Kraugusteeliana; Merita Ayu Indrianti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13090

Abstract

Penelitian ini dilatar belakangi oleh pentingnya financial behavior bagi pelaku UMKM untuk mengambil keputusan keuangan secara khusus dan meningkatkan kesejahteraan ekonomi bagi masyarakat secara umum. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh financial literacy dan financial experience terhadap financial behavior. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan pada pelaku UMKM di Indonesia. Sampel penelitian ini sebanyak 50 pelaku UMKM dengan menyebar kuesioner melalui google form. Data yang terkumpul di analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa 1) financial literacy berpengaruh positif dan signifikan terhadap financial behavior, 2) financial experience berpengaruh positif dan signifikan terhadap financial behavior, dan 3) financial literacy dan financial experience berpengaruh positif dan signifikan terhadap financial behavior. Hasil penelitian ini mengisyaratkan jika pelaku UMKM ingin meningkatkan financial behavior maka pelaku UMKM juga harus meningkatkan financial literacy dan financial experience.
Co-Authors Febrina Soraya Tanjung Jimmy Nganta Ginting Kraugusteeliana Kraugusteeliana Mei Veronika Sri Endang Siagian Merita Ayu Indrianti Ni Luh Putu Suarmi Sri Patni Sastra Wandi Nduru Sjaiful Munir