Izza Ulumuddin Ahmad Asshofi
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Analysis on how hotel leaders be role model to staff Euodia Charity Didimustanto; Nor Afrida Aulia; Izza Ulumuddin Ahmad Asshofi
Journal of Gastro Tourism Vol. 1 No. 2 (2023): August 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i2.151

Abstract

This Journal reviews the meaning of Hospitality role models in the figure of a leader. When people hear the word role model they often thought about celebrities or famous historical figure. Little did they know that for some people, their role model is their closest friend, work partner, or even family members. What makes a leader is seen as a role model? Someone who can influence people around them and give them great examples are seen as leaders. A leader must have strong values in them self, they have to be confident in leading people who are still lost or still didn’t know the reason why they are here and what are they for. If a leader is not confident of themself then how will they assure people to be confident and overcome their fear such as insecurities and the fear of failling. A leader shall lead them cause when they are under your supervisory, you are responsible for their actions at some circumstances. A leader has to set a good example all the time for the staff, because staff tend to copy what their role model do. This journal will use qualitative method, by getting reference as a research source. This journal will discuss about how to be a great leader and a role model, how to be more than just someone who rule over people and tells people what to do but to be someone who is admired and is set as an example for others especially to staffs. To give example and description on how to be a great leader is what a leader should do. In conclusion every leader should position themselves not as someone who have a high position and just rule over people, they need to be someone who can make staff comfortable and respect them not just as a leader but also as a role model. Guiding them as if their success is your responsibility is a great mindset a hotel leader should have.
Digital marketing strategy of kampung UMKM, blora district in attracting tourists in the era of pandemi COVID-19 Izza Ulumuddin Ahmad Asshofi; Ar Ruum Maulanasari; Andi Hallang Lewa
Journal of Gastro Tourism Vol. 1 No. 2 (2023): August 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i2.202

Abstract

The rapid development of information technology can bring many advantages in various sectors, one of which is the tourism sector. The advantages offered are carried out to develop micro, small and medium enterprises. This research activity aims to determine the impact of the application of digital media on the development of micro, small and medium enterprises to the Blora MSME Village in order to increase sales and attract tourists in the midst of the difficult Covid-19 pandemic by using digital marketing strategies. The role of technology is needed to suppress the success of a business in expanding the market by utilizing information technology that can be used for modern marketing communication media. The advantages offered by digital media range from cost-effective, wide coverage, and easy access to use by the public. therefore, MSME actors who previously only depended on consumers who came, now MSME actors can now market their products on digital media which is considered very profitable. The results of data collection in two ways, namely by literature review and field research, where the authors find that digital media is often used by MSME actors.