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PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA MELALUI DISIPLINDAN SEMANGAT KERJA KARYAWAN PADA SD MUHAMMADIYAH DI KABUPATEN JEMBER Muhammad Rapita Kun Panuluh; Andi Sularso; Purnamie Titisari
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.67

Abstract

This research aims to analyze and understand and prove empirically influence directly and indirectly working environment and compensation to job satisfaction employees through work discipline and working spirit at SD Muhammadiyah in Jember Regency. This research classified as exsplanatory reseach and confirmatory research at once with loading technique samples proportional sampling. Data acquisition will be done with questionnaires distribution directly and indirectly from respondents the teachers and school at Muhammadiyah in Jember Regency. Data that was recieved by processed by using analysis of Strtuctural Equation Model (SEM) with IBM SPSS AMOS 20 software.
Analisa Pengaruh Sosial Media Instagram terhadap Perilaku Belanja Online dengan SEM-GesCa Khoirunnisa' Afandi; M. Habibullah Arief; Emha Diambang Ramadhany; Muhammad Rapita Kun Panuluh
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.373

Abstract

The social media platform that is currently popular is Instagram, with a user base of 109.3 million people as of April 2023. This number has continued to increase by 3.45% compared to March, which had 105.68 million users. With the large number of Instagram users, there has been a rise in online stores that create accounts and utilize various features on Instagram for trading purposes. As more online stores open accounts on Instagram, many users become more consumptive upon seeing posts on their Instagram timeline. Therefore, the author intends to analyze the influence of Instagram on users' online shopping behavior. The research was conducted by distributing questionnaires to respondents through the social media platform Twitter and analyzing the questionnaire data using SEM-GesCA. There were 96 respondents who completed the questionnaire, with 52% of them being male. The results obtained from this study indicate that the social media platform Instagram has a negative influence on users' online shopping behavior.
THE ROLE OF MARKETING AND CONSUMER PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS TO INCREASE SALES (Study Case On Small And Medium Business Entrepreneur On Graha Permata Indah Residence) Muhammad Rapita Kun Panuluh; I Dewa Made Yuda Mahendra; Ivan Faris Arifin
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In a business, marketing strategies are necessary to increase sales. Therefore, company management is needed in order to determine the marketing strategy that will be used in the future appropriately. Marketing strategies can be done through massive promotions on social media, applying tantalising discounts, working with public figures and influencers for a wider target audience, and through newsletters. However, apart from the above dominant factors that can be optimised in marketing strategies, there is another determining factor that should not be underestimated. The factor is the psychology of marketing. Psychology of Marketing is one of the sciences in the marketing world to understand the psychology of customers when they visit the products offered until the final decision to purchase the product. It can applied to social media marketing strategies, website promotions, or others. By applying marketing psychology, marketers can more easily understand the habits, traits, tendencies, and other things that customers like before they finally buy a product. The aims of this research were: (1) To find out how marketing psychology influences consumer psychological factor. (2) To find out how consumer psychology affects purchasing decisions (3) To find out how psychological marketing strategy affect purchasing decisions directly. (4) To find out how the influence of marketing psychology on purchase decisions are made using consumer psychology as an intermediary variable. Data were collected by distributing questionnaires directly to customers and through the Google Forms model with Up to 112 people can respond. Structural Equation Modeling (SEM) analysis was used to test measurement and structural models through IBM SPSS AMOS v.24. This research results suggest that all hypotheses are accepted which proves that all hypotheses make a significant impact with positive value on each other.
Dampak Transformasi Digital Berdasarkan Lensa Teoritis Socio-Technical System: Kajian Literatur emha diambang ramadhany; Muhammad Rapita Kun Panuluh; 3Khoirunnisa’ Afandi; M. Habibullah Arief
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.12603

Abstract

Penetrasi internet yang semakin luas dan maraknya era industri 4.0 membuat semua sektor organisasi harus berkompetisi untuk mengikuti tren ini. Penggunaan Teknologi Informasi dipercaya dapat memberikan kinerja yang lebih baik bagi organisasi. Proses organisasi mendigitalisasi elemen yang ada hingga mencapai tujuan tertentu disebut dengan Transformasi Digital. Proses transformasi digital tidak semudah menggunakan teknologi lalu tujuan bisnis tercapai. Kemungkinan yang berdampak pada proses transformasi digital adalah orang, organisasi, proses yang ada, masalah teknis, dan hal lainnya yang belum terungkap. Sudut pandang tersebut disebut dengan Socio-Technical System. Penelitian ini mengkaji studi yang telah dilakukan secara sistematis untuk mencari tahu dampak dari transformasi digital terhadap organisasi di beberapa sektor. Penelusuran studi dilakukan dari tahun 2014 hingga April 2020 dengan string yang telah ditetapkan. Hasil menunjukkan bahwa pentingnya Socio-Technical System dalam mengidentifikasi dampak dari transformasi digital lebih komprehensif. Hubungan interdepedensi antarkomponennya memberikan wawasan lebih komprehensif seperti contoh hubungan antara orang – proses –teknologi yang memberikan wawasan bahwa transformasi digital membutuhkan keselarasan antara teknologi terhadap tujuan organisasi namun tetap sesuai dengan tugas individu tanpa harus menambah banyak pekerjaan baru. Analisis dampak transformasi digital secara komprehensif seperti ini jarang dilakukan dengan menggunakan sudut pandang STS. Dampak Digital transformasi terhadap bisnis juga dipaparkan yang berimplikasi pada perlunya organisasi mengidentifikasi faktor-faktor penting lainnya yang akan berdampak ketika transformasi digital diterapkan. Kajian transformasi digital yang terjadi pada skala UMKM akan menjadi topik yang menarik untuk dilakukan untuk penelitian selanjutnya.