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This Author published in this journals
All Journal The Scientia Law and Economics Review
Putri Siptya Lara
Universitas Hasanuddin, Fakultas Ekonomi dan Bisnis
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Company Reputation And Employer Branding On Interest In Applying For Jobs Putri Siptya Lara
The Scientia Law and Economics Review Vol. 2 No. 1 (2023): The Scientia Law and Economics Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sler.v2i1.339

Abstract

This study aims to determine the influence of company reputation and employer branding on the interest in applying for jobs as alumni of Hasanuddin University Makassar. This research is quantitative research with a survey method. The Population of this study is alumni of Hasanuddin University who are looking for work using the purposive sampling method. The research sample was 80 respondents. The data collection technique is a questionnaire using a Likert scale. Data analysis techniques using computerized SPSS programs. The results of this study show the influence of company reputation and employer branding on the interest in applying for jobs as alumni of Hasanuddin University Makassar.
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