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All Journal Jurnal Ilmu Sosial Humaniora Indonesia Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Southeast Asia Journal of Graduate of Islamic Business and Economics
Fadlina Fadlina
Prodi Bisnis Digital, FEB Universitas Ichsan Sidenreng Rappang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang

 1 
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. JALUR NUGRAHA EKAKURIR CABANG PALOPO Dian Nirmasari; Auliyah Nurwafiyyah; Fadlina Fadlina
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol. 2 No. 1 (2023): Hal 125-174
Publisher : Jurnal Ekonomi Ichsan Sidenreng Rappang

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Abstract

The problem in this study is whether service quality and price affect customer satisfaction, while the purpose of this study is to determine the effect of service quality and price on customer satisfaction in PT. JNE (Nugraha Ekakurir Line) Palopo. Service quality and price as independent variables , , while customer satisfaction is the dependent variable (Y). The problem in this study is the number of customers who have fluctuated at JNE Palopo, and in the last four years, the target was not achieved only in 2021. The sample for this study was taken from as many as 30 respondents from the population calculated using the Slovin formula. The data was obtained from the questionnaire results and then processed to be tested with statistics through the SPSS 21 program. The results of the tests showed that service quality and price had a positive and significant effect on customer satisfaction at PT. JNE (Nugraha Ekakurir Line) Palopo. The data analysis method used is multiple linear regression analysis.
THE EFFECT OF SERVICE MARKETING MIX ON CUSTOMER SATISFACTION AT PT. BANK DANAMON INDONESIA, Tbk MAMUJU UNIT SUB-BRANCH Suriadi; Fadlina; Usman Rahman
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol. 2 No. 1 (2023): Hal 125-174
Publisher : Jurnal Ekonomi Ichsan Sidenreng Rappang

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Abstract

This study entitled The Effect of Service Marketing Mix on Customer Satisfaction at PT. Bank Danamon Indonesia, Tbk Mamuju Unit Sub-Branch which aims to determine the effect of products, promotions and processes on customer satisfaction. The method of analysis used in this research is 1) The validity test to measure the variables in this study has a correlation coefficient that is more than rtable = 0.165 (rtable value for n = 100), so that all questions are valid, 2) The reliability test shows that all Cronbach's Alpha variables which are quite large, namely above 0.60 so that it can be said that all measuring concepts for each variable from the questionnaire are reliable so that henceforth the concept variables are suitable for use as measuring instruments, and 3) The multiple regression results test above shows that the variable independent product, promotion, process influence the dependent variable namely customer satisfaction. Where every increase that occurs in the independent variable will also be followed by an increase in the dependent variable. In addition, from these results it can be seen that the dominant independent variable is the person/employee variable of 0.344.
Co-Authors A. Kartini Sari Putri D A. Katini Sari Putri D Auliyah Nurwafiyyah Auliyah Nurwafiyyah Dian Nirmasari Mariam Makmur Nova Pratiwi Nova Pratiwi Suriadi Usman Rahman