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All Journal Tadulako Journal Sport Sciences And Physical Education Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Marhadi Marhadi, Marhadi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Other

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EVALUASI PEMBINAAN RENANG DI ELMA’S SWIMMING CLUB DAN CAKRA SWIMMING CLUB Selviani, Dewi; Purwanto, Didik; Marhadi, Marhadi
Tadulako Journal Sport Sciences And Physical Education Vol 7, No 1 (2019)
Publisher : Tadulako University

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Abstract

Teknik pengambilan sampel menggunakan teknik sampling purposive yaitu teknik penentuan sampel dengan pertimbangan tertentu, pertimbangan yang digunakan oleh peneliti untuk menentukan sampel adalah atlet berprestasi yang sudah pernah mengikuti kejuaraan dari elma’s swimming club berjumlah 11 orang atlet, 3 orang pelatih, 11 orang tua atlet dan dari cakra swimming club berjumlah 8 orang atlet, 3 orang pelatih dan 8 orang tua atlet. Teknik analisis data menggunakan rumus persentase dengan hasil analisis persentase pembinaan renang atlet elma’s swimming club  36,36% pada kategori “baik” dan persentase pembinaan renang atlet cakra swimming club 75,00% dalam kategori “sedang” sehingga berdasarkan hasil tersebut bahwa prestasi pembinaan cabang olahraga renang di elma’s swimming club lebih baik dari pada pembinaan cabang olahraga renang di cakra swimming club.
PENGARUH KUALITAS PRODUK DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK EYELINER MEREK MAYBELLINE DI KOTA PEKANBARU Rana, Koswita; Sri, Restuti; Marhadi, Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 6, No 1 (2019): (Januari - Juni 2019)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to examine the effect of product quality and advertisingattractiveness on repurchasing interest through purchasing decisions as anintervening variable in Maybeline brand Eyeliner products in Pekanbaru City Thepopulation in this study were all customers of the Maybelline brand Eyelinerproducts in Pekanbaru and unknown in number. The sample selection usesaccidental sampling. The sample used in this study amounted to 120. The types ofdata used were primary and secondary data, while the data collection techniquesused questionnaires and library studies. Data analysis using path analysis. Theresults showed that the quality of products and the attractiveness of advertisingpartially had a significant effect on purchasing decisions, the decision had asignificant effect on repurchase interest. Product quality and ad attractivenesshave a significant effect on repurchasing interest through purchasing decisions.Keywords : product quality, ad appeal, purchasing decision, repurchase interest
Co-Authors DIDIK PURWANTO Rana, Koswita Selviani, Dewi Sri, Restuti