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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yulia Hamdaini Putri
Universitas Sriwijaya Palembang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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 Pengaruh Pemasaran Media Sosial terhadap Keputusan Pembelian Somethinc di Kota Tangerang Selatan Graciella Sabathini; Nofiawaty Nofiawaty; Yulia Hamdaini Putri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3763

Abstract

This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in South Tangerang City. This study is quantitative research with a survey method. The sampling technique used is non-probability sampling towards society in South Tangerang City. Data was collected through a questionnaire via google form for 100 respondents. This research used simultaneous tests (F-test), partial tests (T-test), and multiple linear regression analysis. The results showed social media marketing has a significant effect on purchasing decisions. Content creation, connecting, and community building partially effect purchasing decisions. Content sharing partially has no effect on purchasing decisions. Connecting has a dominant influence on the purchasing decision of Something in South Tangerang City. Keywords: social media marketing, purchase decisions
Pengaruh Emotional Value terhadap Customer Satisfaction Studi Kasus pada Pelanggan: Restoran Saoenk Kito Jambi Tri Yulia Angraini; Yulia Hamdaini Putri; Welly Nailis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1187

Abstract

This research was conducted with the aim of determining the influence of 4 dimensions of customer value, namely emotional value, social value, performance value and price value on customer satisfaction at the Saoenk Kito Jambi restaurant. This research uses primary data. In this research data collection technique, a survey technique was used using a questionnaire instrument. The population in this research is all customers who have made transactions at the Saoenk Kito restaurant in Jambi with a sample of 100 respondents. In this research, the measurement scale used is the Likert scale. The data analysis techniques used in this research are multiple linear regression analysis and hypothesis testing using SPSS version 2.6 software. The conclusion results of this research show that partially 3 dimensions of customer value, namely emotional value, performance value and price value, have a significant positive effect on customer satisfaction at the Saoenk Kito Jambi restaurant, 1 dimension of customer value, namely social value, partially has no positive effect on customer satisfaction. The variables emotional value, social value, performance value and price value simultaneously have a significant effect on customer satisfaction.
Co-Authors Graciella Sabathini Nofiawaty Nofiawaty Tri Yulia Angraini Welly Nailis