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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yulia Hamdaini Putri
Universitas Sriwijaya Palembang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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 Pengaruh Pemasaran Media Sosial terhadap Keputusan Pembelian Somethinc di Kota Tangerang Selatan Graciella Sabathini; Nofiawaty Nofiawaty; Yulia Hamdaini Putri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3763

Abstract

This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in South Tangerang City. This study is quantitative research with a survey method. The sampling technique used is non-probability sampling towards society in South Tangerang City. Data was collected through a questionnaire via google form for 100 respondents. This research used simultaneous tests (F-test), partial tests (T-test), and multiple linear regression analysis. The results showed social media marketing has a significant effect on purchasing decisions. Content creation, connecting, and community building partially effect purchasing decisions. Content sharing partially has no effect on purchasing decisions. Connecting has a dominant influence on the purchasing decision of Something in South Tangerang City. Keywords: social media marketing, purchase decisions
Co-Authors Graciella Sabathini Nofiawaty Nofiawaty Tri Yulia Angraini Welly Nailis