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All Journal Jurnal Abdimas Bina Bangsa
Rahman Soesilo
Universitas Muhammadiyah A.R. Fachruddin
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENYULUHAN PENERAPAN TEKNOLOGI IOT (INTERNET OF THINGS) DI BERBAGAI BIDANG SMAN 18 KABUPATEN TANGERANG Yogi Priyo Istiyono; Sartono Sartono; Siti Fatimatul Zuhro; Nirfison Nirfison; Rahman Soesilo
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.582

Abstract

Community service in the form of IoT (Internet of Things) technology outreach in various fields aims to provide understanding and skills to students of SMAN 18 tangerang regency. regarding the application of this technology. Through this outreach, it is expected that students will comprehend the potential and application of IoT technology in their daily lives. The outreach utilizes educational methods such as presentations, interactive discussions, and practical demonstrations. Basic knowledge of IoT, connectivity concepts, and its benefits in fields such as healthcare, agriculture, energy, and the environment is taught to the students. Additionally, hands-on practice in building and connecting IoT devices is conducted to provide a deeper understanding. The results of this outreach show an improvement in participants' understanding and interest in IoT technology. Students also acquire fundamental skills in designing, implementing, and managing simple IoT projects. The implementation of IoT technology in various fields, such as remote patient monitoring in healthcare, can bring significant benefits to the community surrounding SMAN 18 tangerang regency
MENUMBUHKAN KESADARAN MASYARAKAT TERHADAP ANAK YATIM DAN PIATU MELALUI PROGRAM SANTUNAN ANAK YATIM Rahman soesilo; Nirfison Nirfison; Imam Arifin; Sartono Sartono; Purwani Husodo; Abu Naim; Suryo Sulistiyo
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.588

Abstract

Orphans should also receive serious attention, don't get abandoned just because of their family's economic limitations, the community must help them so they can live decently and have a good future. The donation activity for orphans in the form of a school bag, a package of stationery and money in Lemahbang village, Sukorejo sub-district, Pasuruan, East Java aims to help them a little and motivate and give hope to them that they can still get love and a sense of security and better hopes, as well as the purpose of this activity is to foster a caring attitude from the community towards orphans so that they can experience a decent life like other children in general. The implementation of the activity program is carried out in three stages, namely: (1) socialization; (2) coordination; (3) distribution, through the orphan compensation activity program it is hoped that the community can take part and contribute to the welfare of orphans so that they can be independent so that strong bonds of brotherhood will grow
STRATEGI PEMASARAN PRODUK KRUPUK IKAN PADA UMKM SINAR MUTIARA DI DESA KARANG SERANG, KABUPATEN TANGERANG Abu Naim; Helmas Septiyo Hadi; Agus Hermawan; Maman Supriyatman; Rahman Soesilo; Syamsudin Syamsudin; Zulfi Al Aziz; Siti Maesaroh
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.826

Abstract

The development of micro, small and medium enterprises (MSMEs) plays an important role in driving local economic growth. In the midst of increasingly fierce business competition, effective marketing strategies are key to the success of MSMEs in marketing their products. This research aims to identify and analyse marketing strategies that can differentiate the fish crackers products of Sinar Mutiara MSMEs in Karang Serang Village, Tangerang Regency. This community service uses a qualitative approach by conducting in-depth interviews with the owner of Sinar Mutiara MSME and surveying local consumers to understand their preferences and perceptions of fish crackers. In addition, local market data and competitor information were also collected to provide a comprehensive understanding of the business environment. The PKM (Service to the communnity) results show that Sinar Mutiara MSME has several competitive advantages that can be used as a foothold for marketing strategies. Firstly, the use of high-quality fish raw materials gives an edge to the flavour of their fish crackers. Second, innovation in flavour variations and attractive packaging can attract consumers to try the products. Third, the focus on sustainability and support for local fishermen provides added value for consumers who care about socially and environmentally responsible business practices.            Recommended marketing strategies for Sinar Mutiara MSMEs include strengthening branding by maintaining product quality and designing attractive packaging. In addition, social media presence and participation in local culinary events can increase product visibility. Customer loyalty programmes and collaboration with restaurants or stalls around the area are also proposed to increase customer loyalty and expand market share
Co-Authors Abu Naim Agus Hermawan Helmas Septiyo Hadi Imam Arifin Maman Supriyatman Nirfison Nirfison Purwani Husodo Sartono Sartono Siti Fatimatul Zuhro Siti Maesaroh Suryo Sulistiyo Syamsudin Syamsudin Yogi Priyo Istiyono Zulfi Al Aziz