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STRATEGI PEMASARAN MEDIA ONLINE TERHADAP PEDAGANG KAKI LIMA DI PASAR SENTRAL KOTA MAKASSAR Abd. Rahman; Jusman Jusman; Sitti Sahara Syamel; Hermawati Mappiwali; Muh. Fachrur Razy Mahka
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.600

Abstract

This PKM aims to identify and analyze effective online media marketing strategies to help increase the competitiveness of street vendors in the Makassar City Central Market. The Central Market is one of the important traditional trading centers in the region, but street vendors in the market still face various obstacles in expanding their reach and increasing their income. This devotion uses a persuasive approach through training. The survey was conducted to identify the level of use of information technology and online media among street vendors, as well as the barriers they face in adopting online media marketing strategies. Data was also collected through in-depth interviews with a number of street vendors who have successfully implemented online media marketing effectively
PENGEMBANGAN SOP PELAYANAN ADMINISTRASI PEMERINTAHAN KAMPUNG BERBASIS TEKNOLOGI INFORMASI DI KAMPUNG INOFI Rijal Rijal; Djamil Hasim; Irwan Irwan; Djunaedi Djunaedi; Jusman Jusman
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.645

Abstract

Development of Standard Operating Procedures (SOP) for government administration services in Inofi Village, Biak Numfor Regency, by utilizing information technology, the aim of which is to increase the efficiency and effectiveness of village government administration services, as well as utilizing the potential of information technology in this process. The process of government administration services in Inofi Village still experiences several obstacles, such as the lack of use of information technology, procedures that are not yet properly standardized, and a lack of training for administrative officers. Therefore, it is necessary to socialize the development of SOPs for information technology-based government administration services. The proposed SOP will include clear steps in the administrative service process, including the use of information technology to support the process. In addition, there will be recommendations for training administrative officers in using the necessary information technology. By implementing the administrative service SOP that has been developed, it is hoped that it can increase the efficiency and effectiveness of government administration services in Inofi Village. The use of information technology is also expected to facilitate access to information for village communities and increase transparency in government processes
Penerapan E-Government Dalam Peningkatan Kinerja Pegawai (Studi Kasus Aplikasi Bipang di Kelurahan Pattunuang Kota Makassar) Nurdin Khaliq Sadewa; Jusman Jusman; Abdul Mahsyar
Prosiding SISFOTEK Vol 7 No 1 (2023): SISFOTEK VII 2023
Publisher : Ikatan Ahli Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of E-Government or electronic government has become an integral part of efforts to modernize public administration in various countries, especially in Indonesia. This study aims to determine the application of the E Government, especially through the Bipang application, in improving employee performance in Pattunuang Village, Makassar City. This type of research uses qualitative descriptive with a case study approach, namely collecting data through interviews, surveys, observations and document analysis related to the implementation of Bipang. The results of this research reveal several important findings. First, the implementation of Bipang has resulted in increased efficiency in the administrative process in Pattunuang Subdistrict, seen from the quality of employee performance, which is very influential because of better employee work patterns, in terms of quantity of employee performance in implementing e-government to This Bipang application can be seen from the process of completing work always on time according to the workload given by the leadership so that good cooperation is built in improving employee performance. Judging from the punctuality, it was found that Pattunuang sub-district employees always use the Bipang application in filling out absenteeism based on the location where they work. However, there are several obstacles that were also identified in this research, namely the need to update the system and the availability of infrastructure such as network access must be adequate in this Bipang application system. Apart from that, it is still needed to exercise additional and technical support to maximize the benefits of the Bipang application. In order to improve employee performance and the effectiveness of E-Government in Pattunuang District, the proposed recommendations include increasing training for employees, improving data security, and active promotion of the Bipang application to the public.
PELATIHAN PENULISAN KARYA TULIS ILMIAH BAGI MAHASISWA PRODI ADMINISTRASI PUBLIK Rijal Rijal; Nasrullah Nasrullah; Abdul Latief Arda; Jusman Jusman; Hermawati Mappiwali; Abdul Rahman; Sitti Sahara Syamel
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.970

Abstract

Changes in students' mindsets and lifestyles can influence a decrease in interest in writing scientific papers. With advances in technology and the popularity of social media, students tend to be more interested in things that are instant and consumer, thus ignoring the importance of self-development through activities such as writing scientific papers. Writing scientific papers is an important activity in building academic and professional capacity for students in the Public Administration study program. This writing training aims to develop analytical skills, improve communication skills, deepen understanding of public administration, encourage the development of creativity and innovation, and prepare students for careers in this field. By focusing on current and complex issues in public administration, this training provides students with the opportunity to explore and analyze relevant problems, as well as find innovative solutions. Through a structured approach and comprehensive guidance, students are encouraged to write clearly, persuasively and organizedly, so that they are able to convey policy analysis or recommendations accurately and effectively. Thus, training in writing scientific papers becomes a strong foundation for developing the intellectual and professional capacity of Public Administration students, as well as solid preparation to face future challenges in the work environment in the public sector