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All Journal Jurnal Artha Satya Dharma Utsaha: Journal of Entrepreneurship
Hari Muharram
Universitas Pakuan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Layanan Akademik dan Servicescape terhadap kepuasan pelanggan dengan Brand Image Sebagai Variable Intervening ruslan abdul gani ruslan; Hari Muharram; Sufrin Hannan
ARTHA SATYA DHARMA Vol 16 No 1 (2023): Jurnal Artha Satya Dharma
Publisher : Sekolah Tinggi Ilmu Ekonomi Satya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55822/asd.v16i1.284

Abstract

Penelitian ini dilakukan untuk mengetahui peran brand image dalam memediasi pengaruh kualitas layanan akademik dan servicescape terhadap kepuasan mahasiswa. Penelitian dilakukan di AMIK Citra Buana Indonesia Cicurug. Penelitian ini diharapkan dapat menjadi bahan masukan untuk institusi dalam meningkatkan kualitas layanan akademik, servicescape dan brand image institusi, guna meningkatkan jumlah penerimaan mahasiswa baru setiap tahunnya dan agar mahasiswa menyelesaikan studinya pada AMIK CBI Cicurug. Dalam penelitian ini pengambilan sampel menggunakan random sampling dengan menyebar kuesioner pada 199 mahasiswa dari kedua jurusan Komputer akuntansi dan Manajemen Informatika tahun ajaran 2021/2022. Data hasil kuesioner dianalisis dengan menggunakan software SPSS Versi 25 dan Lisrel 8.80. Hasil dari penelitian ini menyatakan bahwa kualitas layanan (X1) berpengaruh terhadap kepuasan mahasiswa (Z) dibuktikan dengan nilai t-hitung 2,30 (t tabel diatas 1,96), Servicescape (X2) tidak berpengaruh terhadap kepuasan (Z) dibuktikan dengan nilai t-hitung 0,56 (t tabel dibawah 1.96), brand image (Y) berpengaruh terhadap kepuasan (Z) dibuktikan dengan nilai t-hitung 6,94 (t tabel diatas 1.96), kualitas layanan (X1) dan servicescape (X2) berpengaruh terhadap brand image (Y) dibuktikan dengan nilai t-hitung 6,47 dengan koefisien R2 0,75, dan brand image (Y) mampu memediasi pengaruh kualitas layanan (X1) dan servicescape (X2) terhadap kepuasan mahasiswa (Z) dengan nilai t-hitung 3,19 dengan koefisien R2 0,79.
ANALYZING THE COMPENSATION AND ITS EFFECT ON LECTURERS’ JOB SATISFACTION: A Case Study of Private Colleges in Bogor Tutus Rully; Anoesyirwan Moeins; Hari Muharram
Utsaha (Journal of Entrepreneurship) Vol. 2 Issue. 4 (2023)
Publisher : jfpublshier

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i4.388

Abstract

One factor that significantly affects job satisfaction among lecturers is compensation. Compensation is categorized into three dimensions, such as direct financial, indirect financial, and non-financial. This research is descriptive-verification type, and the approach used is explanatory survey. The objective of this research is to determine the effect of compensation on job satisfaction. The sampling technique used cluster sampling proportionally at five private colleges in Bogor, which led to a total sample size of 233 respondents, including Head Lectors, Lectors, and Assistant Lectors. Descriptive and quantitative analysis was conducted based on primary data obtained from field respondents, and hypothesis testing was conducted using SEM-Lisrel 8.8 method. The results indicated that the t-statistic value was greater than the t-value (t-statistic > 1.64), and the highest loading factor was found on the non-financial compensation variable (NFIN) which had a loading factor of 1.00 with a standard factor loading (SFL) of 0.5. It indicated that compensation has a positive and significant effect on job satisfaction of lecturers in private colleges in Bogor. From the 3 dimensions that affect lecturer compensation, the non-financial dimension is the dominant dimension in forming the compensation variable construct by contributing the highest standard loading factor value.
Co-Authors Anoesyirwan Moeins ruslan abdul gani ruslan Sufrin Hannan Tutus Rully