Zulfa Annisa Rahmadhani
Universitas Gadjah Mada

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Aktivisme digital kebijakan pencegahan dan penanganan kekerasan seksual Zulfa Annisa Rahmadhani; Bevaola Kusumasari
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.5323

Abstract

This article describes the process of digital activism carried out by a coalition of pros and cons regarding the ratification of policies on the prevention and handling of sexual violence in tertiary institutions as well as the effectiveness of digital activism from the two coalitions in terms of the implications for policy implementation. This article uses a qualitative content analysis method by analyzing Twitter messages containing the hashtags and keywords Permendikbudristek, Permendikbud, #RevokePermendikbudristekNo30, and #DukungPermendikbud30. The choice of these hashtags was based on the urgency to be able to review public opinion on the ratification of Permendikbudristek Number 30 of 2021 based on the pros and cons categories so that the implications could then be analyzed for the policy implementation of preventing and handling sexual violence. The data obtained in this study were analysed using the theory of digital activism stages which consist of triggering phases, media reactions, viral organizations, and direct action. In addition, data analysis is also focused on reviewing the effectiveness of digital activism carried out by the two coalitions based on several factors that influence the effectiveness of digital activism in achieving its goals, starting from public involvement, long-term strategic plans, mass mobilization, and the level of support received. The results of the analysis show that the stages of digital activism carried out by the two coalitions started with the emergence of a triggering phase which was based on the incompatibility of the substance of the policy with the values shared by several community groups, then was strengthened by the presence of a fairly high media reaction, in this case, social media Twitter. Even though it was not accompanied by the emergence of a viral organisation, there was a direct action by the counter coalition. Furthermore, the results of the analysis also show that the effectiveness of digital activism by counter-parties is categorized as low compared to digital activism carried out by pro-parties based on the achievement of factors that influence the effectiveness of digital activism.