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All Journal Indonesian Journal of Advanced Social Works (DARMA)
Silvana Syah
Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Education Social Sciences

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Optimizing Digital Marketing at IWAPI (Indonesian Women Entrepreneurs Association) DPC Depok Rino Subekti; Silvana Syah; Hafizah Rifiyanti; Dwi Sidik Permana; Syamsu Hidayat
Indonesian Journal of Advanced Social Works Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i4.5903

Abstract

Digital marketing is a field of marketing that uses digital technology and online platforms to promote products, services or brands to consumers. In this digital era, people have significantly transformed the way they interact with media, information and content as a whole. The implementation of this community service activity focuses on optimizing digital marketing strategies for the DPC Depok Indonesian Women Entrepreneurs Association (IWAPI), an association of Indonesian women entrepreneurs representing the city of Depok. With the increasing importance of digital platforms in reaching a wider market, this PKM activity aims to introduce and popularize the use and use of digital marketing to increase sales of a product.
Co-Authors Dwi Sidik Permana Hafizah Rifiyanti Rino Subekti Syamsu Hidayat