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All Journal Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal ASPIKOM Tuturlogi: Journal of Southeast Asian Communication Jurnal Bincang Komunikasi
Sofia Hasna
Universitas Muhammadiyah Jakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Komodifikasi Tubuh Perempuan Dalam Pornografi Digital (Analisis Wacana Kritis Film Dokumenter ‘Hot Girls Wanted’) Sofia Hasna
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 15, No. 2, September 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v15i2.20424

Abstract

Pornography has always been a problem discourse because it can violate standard social rules, especially containing elements of commodification and exploitation of women's bodies. Commodities and exploitation of women's bodies also occur in the liberalization of pornography in today's digital era, which is depicted in the 2015 documentary film 'Hot Girls Wanted' by Jill Bauer and Ronna Gradus which tells about teenage girls who have chosen to work in pornography. imprecisely to statistics about online pornographic viewing shown during the film. So that the formulation of the problem in this research is how the conversation and text of the documentary film 'Hot Girls Wanted' represents the commodity of the female body in the liberalization of digital pornography which is analyzed using the critical discourse analysis of Sarah Mills's approach. The purpose of this study is to disassemble the discourse in the documentary to see the commodification of the female body in the liberation of digital pornography. The analytical method used is qualitative research, critical discourse analysis, Sarah Mills's approach using a feminist perspective. The results of this study indicate the practice of commodification of women's bodies in the documentary film 'Hot Girls Wanted', where the pornography industry perpetuates the practice of patriarchal domination and women only as objects to satisfy lust or the male gaze so that women are placed as marginalized objects and the presence of hegemony in the porn industry, women perpetuate gender bias.Keywords: Porn Industry; Commodification; Women’s Bodies; Movie
Implementasi Kampanye Sosial Program Vaksinasi di Indonesia Sebagai Bentuk Pemulihan Pasca-Pandemi Covid-19 Sofia Hasna
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.003.02.4

Abstract

The Pandemic Covid-19 in Indonesia continues with an increase in cases counting until January 28, 2021, there were 13,695 cases with a total of 1,037,993 cases of Covid-19 since it was first announced in early March 2020, therefore there is a need for post-pandemic-recovery-efforts-Covid-19-vaccination-program as a form of herd immunity carried out through campaigns on social media with the hashtag #VaksinCovid19. So that the communication element becomes very important in persuading the public to carry out a social campaign for the Covid-19 vaccination program as a form of post-pandemic recovery. This research aims to see how the implementation of post-pandemic Covid-19 recovery through a social campaign for the vaccination program. This research method uses descriptive qualitative with a literature study method that comes from secondary sources. The Result shows that the current government needs an appropriate communication strategy and target targets based on demographics to the psychology of the community, besides that, it also requires stakeholders to expand engagement in the social campaign for the Covid-19 vaccination program. Also, referring to secondary data with the Brand24 application to see the effectiveness of #VaksinCovid19 shows that the public perception of the Covid-19 vaccine program campaign is still classified as negative.
Revealing Masculinity in BTS’s Music: Between Self Identity and Market Desire Frizki Yulianti Nurnisya; Sofia Hasna
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 2 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i2.1286

Abstract

Previous studies assessed that the Korean Wave, including the music group Bangtan Sonyeondan (BTS), had campaigned for a different side of masculinity. BTS, through their music, seems to carry the concept of a "female-friendly model of masculinity". This feminine masculine identity is attached to BTS members and creates a typical stereotype of Asian men in the United States. This study aims to determine the representation of masculinity displayed by the boy group BTS in their video clips from 2013 to 2021 and observe at least 33 video clips. The researcher observed the symbol representation in the video clip with a Critical Discourse Analysis from Norman Fairclough and then conducted a thematic analysis by Braun and Clarke. The results showed a change in the representation of masculinity throughout their careers. This change in representation is also a form of compromise and negotiation between BTS as artists and the music industry's demands at an international level
KULTIVASI DAN BUDAYA K-POP (STUDI ANALISIS KULTIVASI DRAMA KOREA PADA GAYA KOMUNIKASI MAHASISWA UNIVERSITAS MUHAMMADIYAH JAKARTA) Allana Haura Redhita; Ikhsan Meidian Utama; Linka Azzahra; Muhammad Firzan Akbar; Rabbani Alhanan Hassim; Sofia Hasna
Jurnal Bincang Komunikasi Vol 1, No 2 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.2.2023.20-30

Abstract

Perkembangan industri media massa sangat mempengaruhi distribusi media tontonan masyarakat khususnya bagi generasi Z yang saat ini gemar mengikuti tontonan drama korea. Drama korea tersebut merupakan produk budaya Korea Selatan yang dikenal sebagai fenomena korena wave. Akibatnya, generasi z ini memiliki bentuk karakteristik penonton seperti pada konsep teori kultivasi. Kemudian, karakteristik tersebut memiliki pengaruh pada gaya komunikasi generasi z yaitu mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta. Tujuan penelitian ini untuk mengetahui bentuk kultivasi dari tontonan Drama Korea pada gaya komunikasi di kalangan Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif melalui Teknik wawancara kepada empat informan mahasiswa Ilmu Komunikasi UMJ. Hasil dari penelitan ini memaparkan bahwa terdapat satu informan yang memiliki kategori heavy viewers yaitu memiliki kapasitas menonton drama korea sebanyak 3-5 jam, 1 informan memiliki karakteristik moderate viewers yaitu mahasiswa memiliki kapasitas menonton antara heavy viewers dan light viewers, serta dua mahasiswa informan lainnya menunjukkan light viewers atau jarang menonton drama korea. Melalui bentuk karakteristik penonton ini mempengaruhi bagaimana motivasi, sikap dan perilaku mahasiswa dalam menggunakan kosa kata tersebut sebagai gaya komunikasi pada interaksi sosial budaya.  Oleh karena itu, Hasil studi ini memberikan pemahaman lebih lanjut tentang preferensi pemirsa drama Korea dan dampaknya terhadap penggunaan Bahasa Korea dalam kehidupan sehari-hari.
Co-Authors Allana Haura Redhita Ikhsan Meidian Utama Linka Azzahra Muhammad Firzan Akbar Nurnisya, Frizki Yulianti Rabbani Alhanan Hassim