Mega Indah Edityawati
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PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. ADIRA DINAMIKA MULTI FINANCE Mega Indah Edityawati
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 1 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i1.73

Abstract

Human Resources (HR) is an important asset to support the success of an organization. The importance of human resources needs to be realized by all levels of management in the company. The purpose of this study is to determine and analyze the Effect of Compensation, Motivation and Work Discipline on Employee Performance of PT Adira Dinamika Multi Finance Tbk Bogor Branch 1. The type of research used is quantitative research with a survey method approach in the form of data collection using questionnaires. Sample selection is carried out using saturated sampling techniques. The sample amounted to 50 respondents, using multiple linear regression analysis. The regression test results showed that 71.40% of employee performance factors could be explained by compensation, motivation and work discipline while the remaining 28.60% were explained by other factors not studied in this study. While the results of the F test show that simultaneously the variables of compensation, motivation and work discipline have a significant effect on employee performance. The results of the t test show that the variables of compensation, motivation have a significant effect on the Employee Performance of PT Adira Dinamika Multi Finance Tbk Bogor Branch 1. The work discipline variable does not have a significant effect on the Employee Performance of PT Adira Dinamika Multi Finance Tbk Bogor Branch 1.
PENGARUH BAURAN PEMASARAN (LOKASI, HARGA, PROMOSI) TERHADAP KEPUASAN PELANGGAN DULANG RESORT AND RESTO BANDUNG Mega Indah Edityawati; Fx Widari Eva Astuti
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 13 No 2 (2021): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v13i2.91

Abstract

The development of hotel business in Bandung is growing rapidly, so that the competition in the hospitality business is increasingly demanding that the company always strive to improve the quality of its products. One of the quality of services and marketing mix to meet customer expectations. This research was conducted to know the marketing mix location, price and promotion to customer satisfaction Dulang Resort & Resto Bandung. This research method is quantitative with the type of research used is survey research. The selection of the sample was done by purposive sampling. As for the sample totalled 75 respondents, using multiple linear regression analysis. Regression test results showed that 58,1% costumer satisfaction factors can be explained by the location, price and promotion while remaining 41,9% explained by other factors not examined in this study. F test results show that the simultaneous variable location, price and promotion effect significantly to costumer satisfaction. The t-test results show that the partially variable location and price influential positively and significantly to costumer satisfaction. While variable promotion doesn’t significantly influence of customer satisfaction.