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All Journal IJISTECH (International Journal Of Information System & Technology)
Enok Tuti Alawiah, Enok Tuti
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Computer Science & IT

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Decision Support System To Choose The Best Social Media Platform For Product Marketing Using Topsis Method Putri, Dwi Andini; Alawiah, Enok Tuti
IJISTECH (International Journal of Information System & Technology) Vol 5, No 4 (2021): December
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.733 KB) | DOI: 10.30645/ijistech.v5i4.157

Abstract

Currently, many content creators use social media to conduct product reviews or testimonials. This often attracts followers to make purchases of the same product. Marketing of products with social media is mostly done by the industry to attract buyers. However, in-depth research is needed to analyze which social media is most appropriate to use to market their products. This study uses the TOPSIS method, which is a multi-criteria selection method that uses a positive and negative ideal solution distance approach to obtain a valid final preference value. The results showed that as many as 0.31 social media youtube, 0.24 for social media tiktok, 0.20 for social media instagram and 0.11 for social media facebook. The results of the study can be used by policy makers to decide the selection of the right social media for marketing their products
Method of Selection of Feasibility Criteria Recipients of Msme Cash Direct Assistance With Topsis Method Alawiah, Enok Tuti; Apriyanto, A; Siregar, Martua Hami
IJISTECH (International Journal of Information System and Technology) Vol 5, No 6 (2022): April
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.775 KB) | DOI: 10.30645/ijistech.v5i6.189

Abstract

Micro, Small and Medium Enterprises are one of the sectors most affected by the pandemic. This is indicated by a decrease in business and service production, a decrease in labor and a reduced income turnover. The affected Micro, Small and Medium Enterprises are dominated by the fields of trade, services, creative industries and tourism. The government seeks to encourage economic recovery by providing BLT assistance funds for Micro, Small and Medium Enterprises as an economic stimulus so that Micro, Small and Medium Enterprises can revive. In order for the grants to be right on target, special research using the TOPSIS method is needed. TOPSIS is used to find the preference value that is closest to the optimal final result by calculating and testing alternative criteria. The results of research conducted in the Districts of Dramaga, Tamansari Ciomas and Tenjolaya show that the provision of BLT funds for Micro, Small and Medium Enterprises should be prioritized for MSME actors who have never received Micro Business Aid (BPUM) funds
Co-Authors Apriyanto, A Dwi Andini Putri, Dwi Andini Siregar, Martua Hami