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All Journal JoTELL: Journal of Teaching English, Linguistics, and Literature
Yapi Wongkar
UNIVERSITAS NEGERI MANADO
Education Languange, Linguistic, Communication & Media

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AN ANALYSIS OF FIGURATIVE LANGUAGE EXPRESSIONS IN ONLINE SHOP ADVERTISEMENTS Jui Lasri Mamonto; Sarah Kamagi; Yapi Wongkar
JoTELL : Journal of Teaching English, Linguistics, and Literature Vol. 2 No. 9 (2023): JoTELL: Journal of Teaching English, Linguistics, and Literature
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36582/jotell.v2i9.7319

Abstract

This research aims at identifying figurative expressions, their types and meaning in online advertisements. This research applied descriptive method. The subject of this research was advertisements phrases and sentences in online shop advertisements especially that released in Youtube. Based on the findings, It can be concluded that in advertisements, figurative languages are contained. There are various types such as hyperbole, metonimy, metaphor and simile found in online advertisements especially those are accessible in Youtube social platform in video-based database. Each kind of figurative language has different frequency as discovered. Hyperbole has in 15 data (75%), simile has 1 data (5%), metaphor is found in 2 data (10%) and metonimy has 2 data (10%). It is seen that hyperbole has the highest frequency and simile becomes the lowest. Persuasive sentences in online ads are sentences that aim to convince and persuade the reader or listener to carry out the idea expressed in the sentence about something. In making advertisements, people also have to use this type of persuasive sentence because so that readers or listeners feel persuaded to accept the offers in the advertisement. It is a must to pay attention to the use of language which is very important for the success of advertisements in the eyes of the public. The language used in advertisements must be able to be a presentation to the public so that they are interested in something being advertised. It is a must to pay attention to the use of language which is very important for the success of advertisements in the eyes of the public. The language used in advertisements must be able to be a presentation to the public so that they are interested in something being advertised
DERIVATIONAL AFFIXES IN MANADO-MALAY AND ENGLISH LANGUAGES (A CONTRASTIVE ANALYSIS) Angelita Sumenge; Maikel Sanger; Yapi Wongkar
JoTELL : Journal of Teaching English, Linguistics, and Literature Vol. 2 No. 10 (2023): JoTELL: Journal of Teaching English, Linguistics, and Literature
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36582/jotell.v2i10.7566

Abstract

This research aims to describe and analyse the derivational affixes of both Manado-Malay and English languages in term of form and meaning in verb, adjective, noun and adverb, and the similarities and differences of derivational affixes in Manado-Malay and English languages by using O’Grady’s (1987) theory and contrasting them using Lado’s (1971) method. The English data were collected from several sources: English book, such Contemporary Linguistic Analysis: An Introduction by O’Grady/ Dobrovolsky, English Dictionary and looking for some information from internet media related to derivation affixes in English and Manado-Malay data were taken from three native speaker as informants who were born and lived in the land of Manado. The result of this research showed that the types of English derivational affixes are prefixes and suffixes. The types of Manado-Malay derivational affixes are prefixes, suffixes, and confixes. The function of both English and Manado-Malay derivational affixes are to create new lexeme that may change the parts of speech or not. The similarities between Manado-Malay and English are that both languages have prefixes and suffixes process. The differences of both derivational affixes are English derivational affixes form new English words through prefixation and suffixation; meanwhile, there are confixation in Manado-Malay language. Noun-forming prefixes in English are only attached to noun bases, while in Manado-Malay noun-forming prefixes can be attached to the base of noun, verbs and adjectives. Suffix forms in English form nouns, verbs, adjectives and adverbs.
Co-Authors Angelita Sumenge Jui Lasri Mamonto Maikel Sanger Sarah Kamagi