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All Journal Journal of Humanities and Social Studies Coopetition : Jurnal Ilmiah Manajemen
Paroli Paroli
Universitas Sebelas April
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Education Marketing Management Strategy in Improving School Quality in MTs Darul Hikmah, Tangjungkerta District, Sumedang Regency Paroli Paroli; Fepi Febianti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

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Abstract

Marketing management in an educational institution is very important. This is the desire of education consumers to know what is in the school. In that case, an education management strategy is needed to carry out good and correct marketing according to existing conditions. When marketing a school , what must be considered is the quality of the school as something that will be offered to the market. The implementation of an education marketing management strategy will be good if it is supported by good school quality. However, there are still schools that have not integrated the two well. This research aims to determine the education managementt strategy carried out at MTs Darul Hikmah, Tangjungkerta District, Sumedang Regency and to determine the quality of school at MTs Darul Hikmah . The research method used is qualitative research. The results of this research indicate that MTs Darul Hikmah, Tangjungkerta District, Sumedang Regency has implemented an education marketing management strategy and the quality of the school is quite good, although improvements are still needed for the future
Pengaruh Disiplin Kerja Dan Etos Kerja Terhadap Kinerja Karyawan di PT. Fuzi Citra Mandiri Sukmayadi Sukmayadi; Paroli Paroli; Syaifuddin Syaifuddin
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i3.3849

Abstract

The essence of the problem in this research is that the performance of employees at PT Fuzi Citra Mandiri has not been optimal. This study aims to determine the effect of work discipline on employee performance, the effect of work ethic on employee performance, the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri. This study used a descriptive analytical method with a survey approach, quantitative methods, data collection techniques namely observation and questionnaires. The analysis technique used is multiple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results of the discussion show that the effect of work discipline on employee performance is 96.2%, the effect of work ethic on employee performance is 54.2% and the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri is 67.4% and there are still 32.6% other factors. The results of testing the hypothesis that f count = 6.133 and f table = 3.35, the hypothesis which states that simultaneously work discipline and work ethic have an influence on employee performance at PT. Fuzi Citra Mandiri.
Co-Authors Fepi Febianti Sukmayadi Sukmayadi Syaifuddin Syaifuddin