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How to Effect Social Media Marketing Mediated by Brand Trust on Donation Decision Adelia Dwi Putri; Ari Anggarani Winadi Prasetyoning Tyas
Formosa Journal of Sustainable Research Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i7.5146

Abstract

This research intends to examine how Social Media Marketing impacts Donation Decision Mediated by Brand Trust at Kitabisa.com. Social Media Marketing as exogenous variable, Brand Trust as mediating variable and Donation Decision as endogenous variable. This research was conducted on social media users who have donated to Kitabisa.com who were found in the West Jakarta area. The background of this research is the changes in people's behavior who have started to do various things, including donating activities using technology and the internet because they are able to provide convenience in doing these things, which has resulted in various new innovations to channel donations online emerging from those who see this as an opportunity. This research about utilized tests taken by purposive sampling technique utilizing Hair computation strategy as numerous as 145 respondents. The analytical technique utilized is the Structural Equation Model (SEM) and uses Partial Least Square (PLS) to test the quality of direct and indirect connections among various variables. The comes of this exploration demonstrate that Social Media Marketing has an impact on Donation Decision, Brand Trust influences Donation Decision, Social Media Marketing has an effect on Brand Trust, and Social Media Marketing affects Donation Decision through Brand Trust
How E-Service Quality And E-Trust Affect Reuse Decision on Aplikasi PrivyID Yulia Handayani; Ari Anggarani Winadi Prasetyoning Tyas; Ummanah Ummanah
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1654

Abstract

This study aims to examine the effect of e-service quality on the reuse decision of PrivyID on apps through e-trust as an intervening variable. The analytical method used is SEM and PLS, with 150 respondents for application users in South Jakarta. The sample in this study used the non-probability sampling method. This study has several problems, such as difficulty accessing personal to enterprise accounts, the absence of a direct document repair feature, the lack of customer service responsiveness to customer inquiries, weak validity of digitally signed documents using manual stamps, and user difficulties when verifying data. This study indicates that e-service quality has a significant effect on reuse decisions. Meanwhile, e-trust has a substantial impact on reuse decisions, and e-service quality considerably impacts e-trust. Finally, this study shows that e-service quality indirectly affects reuse decision e-trust. Keywords: E-Service Quality, Reuse Decision, E-Trust Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality aplikasi PrivyID terhadap reuse decision melalui e-trust sebagai variabel intervening. Metode analisis yang digunakan adalah Struktural Equation Model (SEM) dan Partial Least Square (PLS), sebanyak 150 responden pada pengguna aplikasi yang berada di Wilayah Jakarta Selatan. Sampel dalam penelitian ini menggunakan teknik non probability sampling. Penelitian ini memiliki beberapa masalah seperti kesulitannya akses dari akun personal ke akun enterprise, tidak adanya fitur perbaikan dokumen secara langsung, kurang responsifnya customer service terhadap pertanyaan pelanggan, lemahnya keabsahan dokumen yang ditandatangan digital dengan penggunaan materai manual, dan terdapat kesulitan pengguna saat melakukan verifikasi data (swafoto). Hasil penelitian dalam penelitian ini menunjukan bahwa e-service quality berpengaruh signifikan terhadap reuse decision. Sementara itu e-trust berpengaruh signifikan terhadap reuse decision dan e-service quality berpengaruh signifikan terhadap e-trust. Terakhir e-service quality berpengaruh secara tidak langsung terhadap reuse decision melalui e-trust. Kata kunci: E-Service Quality, Reuse Decision, E-Trust
The Role of Innovation in Mediating Organizational Learning and Personality towards Work Engagement In Indonesian SME’s Ari Anggarani Winadi Prasetyoning Tyas; Dwi Wahyuningsih; Ummanah Ummanah
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 1 (2024)
Publisher : Universitas Ibn Khladun Bogor

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Abstract

The research aims to analyze organizational learning, personality through innovation on work engagement in small and medium enterprises in small industrial wholesalers in East Jakarta. The quantitative approach is used for employees of small and medium enterprises, small industrial wholesalers in East Jakarta Sample size using hair, rounding 200 respondent. Furthermore, the data were analyzed using the LISREL structural equation model. The results show that organizational learning does not have a direct effect on work engagement, but has an indirect effect on work engagement through innovation. Personality has a direct effect on Work Engagement but does not have an indirect effect through Innovation. The influence of personality on employee involvement to gain good awareness and responsibility. Furthermore, testing innovation as a mediator of the relationship between organizational learning and personality generates a new theory understand. The novelty in this study found that innovation greatly influences employee engagement because with a strong spirit has been formed as a result in shaping organizational learning and employee personality