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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya
Elfi Yanti Ritonga
UIN Sumatera Utara Medan
Social Sciences Other

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Strategi Komunikasi Baznas Kabupaten Batu Bara dalam Program Pinjaman Modal Kelompok Tani di Desa Sumber Tani Kecamatan Datuk Tanah Datar Abdur Rauf Karib; Hasrat Efendi Samosir; Elfi Yanti Ritonga
YASIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i5.1588

Abstract

The general objective of this research was to seek and discover the communication strategy of BAZNAS for Batu Bara Regency in carrying out agricultural productive loan programs. The specific objective of this study was to see how the efforts or efforts were made by BAZNAS of Batu Bara Regency in introducing a productive agricultural loan program to farmer groups in Sumber Tani Village, Datuk Tanah Datar District; obstacles that occur in the implementation of the program; and the benefits felt by the community while participating in the agricultural productive loan program from BAZNAS. This study uses a qualitative approach with the aim of obtaining an in-depth description of the data. The research results obtained showed that in the process of implementing the agricultural productive loan program: (1) The planning that was built by BAZNAS of Batu Bara Regency to run the program used a personal approach to someone who was considered to have influence in farmer groups. In addition, BAZNAS also conducts socialization activities which are carried out simultaneously with the distribution of zakat from the farmers' harvest to farmer groups. (2) The obstacles experienced by BAZNAS of Batu Bara Regency in implementing the program are seen from two perspectives. First, the process of providing assistance and returning assistance to BAZNAS has never experienced any problems. Second, in the program introduction process, farmers still have doubts about participating in making loans. (3) The benefit felt by the community from the implementation of the program is that farmers have institutions that can provide interest-free loans so that farmers' crops can be sold to any party.
Urgensi Public Relation dalam Membangun Citra Yayasan Nurhayati Bersama pada Masyarakat Tembung Icha Fahira Azzani; Khatibah Khatibah; Elfi Yanti Ritonga
YASIN Vol 3 No 6 (2023): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i6.1628

Abstract

In general, this thesis research aims to find out about how the Nurhayati Bersama Foundation builds its image without the role of public relations. This study uses a type of qualitative research with a descriptive approach. The data sources used in this study are secondary data sources and primary data sources obtained from observations, interviews, and documentation which will later be compiled and described in manuscript form. The results showed that (1) the process of building the image of the Nurhayati Bersama Foundation was carried out in several ways, namely promotion through distributing brochures, parades, learning recreation, improving the quality of education, improving physical and non-physical conditions, and establishing friendship with the community. (2) The media used in building the image are social media such as Instagram and WhatsApp which are used to post activities from the Nurhayati Bersama Foundation in the form of videos or pictures, then through print media such as brochures and banners. However, the methods used to build the image of the Nurhayati Bersama Foundation to the people of Medan Tembung did not go well because they encountered several obstacles. (3) the obstacle for the Nurhayati Bersama Foundation in building its image in society is the absence of a public relations role that assists the Nurhayati Bersama Foundation in building its image in society and the location of the school which is in an alley.
Co-Authors Abdur Rauf Karib Hasrat Efendi Samosir Icha Fahira Azzani Khatibah Khatibah