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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Informatika Ekonomi Bisnis
Akmal Auliya Amri
Magister Manajemen Universitas Andalas
Economics, Econometrics & Finance

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Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce Akmal Auliya Amri; Vera Pujani; Yulia Hendri Yeni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.668

Abstract

This research was conducted to find out the business processes, influencing factors and strategies used by celluler kiosk in the city of Padang. This study uses a descriptive qualitative approach. The data in this study were obtained from primary data in the form of interviews with respondents. In this study, interviews were conducted with 11 respondents who were celluler kiosk business actors in the city of Padang. The results of the study show that the this business is still promising amidst the development of e-commerce. 8 out of 11 informants said that e-commerce has not had an effect on business. 10 informants have not used online channels in making sales. To compete and survive, this business needs to develop a competitive strategy. This is done by providing inexpensive services and products (cost leadership), unique and diverse products (differentiation) or opening online channels on social media or e-commerce.
Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce Akmal Auliya Amri; Vera Pujani; Yulia Hendri Yeni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.668

Abstract

This research was conducted to find out the business processes, influencing factors and strategies used by celluler kiosk in the city of Padang. This study uses a descriptive qualitative approach. The data in this study were obtained from primary data in the form of interviews with respondents. In this study, interviews were conducted with 11 respondents who were celluler kiosk business actors in the city of Padang. The results of the study show that the this business is still promising amidst the development of e-commerce. 8 out of 11 informants said that e-commerce has not had an effect on business. 10 informants have not used online channels in making sales. To compete and survive, this business needs to develop a competitive strategy. This is done by providing inexpensive services and products (cost leadership), unique and diverse products (differentiation) or opening online channels on social media or e-commerce.
Co-Authors Vera Pujani Yulia Hendri Yeni