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All Journal Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru
Lela Nurlela Wati
Universitas Teknologi Muhammadiyah Jakarta, Jakarta Selatan, DKI Jakarta
Aerospace Engineering Education Electrical & Electronics Engineering Engineering Transportation

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Pelatihan Digital Skill Guna Meningkatkan Market Bagi Pengusaha UMKM Lela Nurlela Wati; Mukti Soma; Rita Yuni Mulyanti; Imam Santoso; Supriatiningsih Supriatininingsih
Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Vol 4 No 01 (2023): Jurnal Pengabdian Kepada Masyarakat (JPKM) Langir Biru
Publisher : Politeknik Penerbangan Indonesia Curug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54147/jpkm.v4i01.784

Abstract

The purpose of this service is to provide training on how to improve the quality of MSME human resources by improving social media-based marketing using digital skills. This training was carried out by the community service team at the Muhammadiyah University of Technology Jakarta in collaboration with the Telkom Community Development Center Bandung. Through this training, it is hoped that MSMEs will understand and master digital technology. Training is held offline through lectures and discussions on digital concepts. The use of digital is expected to grow a social network without limits. MSME stakeholders can find out the benefits of social media-based marketing such as WhatsApp, Instagram, Facebook, Telegram, Twitter, and others so that MSME products offer more opportunities to expand business networks and increase sales.
Co-Authors Imam Santoso Mukti Soma Rita Yuni Mulyanti Supriatiningsih Supriatininingsih