Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Hasiholan P. Manik
Universitas Prima Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Harga, Pelayanan, dan Promosi Terhadap Keputusan Pembelian Pelanggan Cherish Cherish; Angelly Pratiwi; Hasiholan P. Manik; Billy Gunawan; Rosinta Romauli Situmeang; Firmansyah Firmansyah
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.6298

Abstract

This study aims to determine the effect of price, service, and promotion on customer purchasing decisions at PT. Tirtasari Pure Source. This research method is Quantitative. The population of this research is 118 customers. Data will be analyzed by validity test, classical assumption test, and hypothesis test. The results showed that price has a negative and significant influence on purchasing decisions. Service has a positive and significant influence on Purchasing Decisions. Promotion has a positive and significant influence on Purchase Decision. Simultaneously Price, Service and Promotion have a significant influence on Purchasing Decisions. Keywords: Price, Purchase Decision, Service, Promotion
Co-Authors Angelly Pratiwi Billy Gunawan Cherish Cherish Firmansyah Firmansyah Rosinta Romauli Situmeang