Article Per Year (5 Year)
p-Index From 2019 - 2024
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All Journal SEIKO : Journal of Management & Business JAKA (Jurnal Akuntansi, Keuangan dan Auditing)
Andika Suhartono
Sekolah Tinggi Ilmu Manajemen Sukma
Economics, Econometrics & Finance Social Sciences

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Strategi Dan Efektifitas Komunikasi Organisasi Dalam Mengatasi Konflik Kerja Di Lingkungan Humas Pemko Medan Andika Suhartono; Wardayani Wardayani
JAKA (Jurnal Akuntansi, Keuangan, dan Auditing) Vol 3, No 2 (2022): JAKA (Jurnal Akuntansi, Keuangan, dan Auditing)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/jaka.v3i2.8836

Abstract

This study aims to find out how the strategy and effectiveness of organizational communication in overcoming work conflicts in the Pemko Medan Public Relations environment. Managing individual behavior towards the internal organization really needs to be done so that the communication that is established becomes effective. Effective communication will determine the quality of results and the process of achieving organizational goals. But on the contrary, if individuals cannot minimize the conflicts that occur within an organization, it will be able to have adverse effects such as feelings of discomfort and decreased work motivation of every member of the organization. Individuals who understand organizational management have a role in reducing and resolving conflicts that occur within the organization. And by maintaining effective communication, it will be able to reduce conflicts that occur within the organization.
Pengaruh Customer Experience Dan Citra Merek Terhadap Loyalitas Pelanggan Di PT. Pegadaian Cabang Medan Andika Suhartono; Aswin Akbar
SEIKO : Journal of Management & Business Vol 7, No 1 (2024): Januari - Juni 2024
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6903

Abstract

This study aims the relationship between Customer Experience (X1) and Brand Image (X2) on customer loyalty (Y) at PT Pegadaian Medan Branch. Taking into account the dynamic changes in the financial services industry and the evolution of consumer preferences, this study aims to understand how customer experience and brand image influence customer loyalty decisions. The research sample was 165 people through data analysis from February to May 2024, this study highlights the importance of a satisfying customer experience and a positive brand image in maintaining and increasing customer loyalty. Sampling using random sampling. Data analysis using Multiple Regression test, hypothesis testing using the coefficient of determination test (R2), partial test (t test), and simultaneous test (F test) while data processing using SPSS 28. The results showed that from the coefficient of determination test (R2) the Customer Experience and Brand Image variables were able to explain their existence to customer loyalty, besides that partially Customer Experience has a significant effect on customer loyalty and Brand Image has a significant effect on customer loyalty and simultaneously Customer Experience and Brand Image have a significant effect on customer loyalty.
Co-Authors Aswin Akbar Wardayani Wardayani