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All Journal Journal Of Business, Finance, and Economics (JBFE) Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Widodo Wibisono
Politeknik Pratama
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI PROMOSI MENGGUNAKAN COMPANY PROFILE INTERAKTIF DAN MEDIA IKLAN Achmad Burhanur Rachman; Marwan Sopi; Widodo Wibisono; Poppy Fitrijanti Soeparan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masih banyak lembaga dan perusahaan belum memiliki desain iklan dan promosi yang cukup efektif dan menarik. Upaya selalu dilakukan agar promosi dan periklanan yang lebih berpengaruh kuat, serta bagaimana memilih media yang efisien sebagai promosi. Promosi Menggunakan Company Profile Interaktif dan Media Iklan dapat menciptakan sebuah nilai tambah atas suatu lembaga dan perusahaan, baik berupa keunggulan pelayanan maupun citra. Perancangan desain iklan dan promosi ini diharapkan dapat berjalan efektif.
Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan Sambel Layah Cabang Kendal Widodo Wibisono; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 2 (2023): APRIL : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i2.213

Abstract

This study aims to determine the effect of service quality on customer satisfaction at the Sambel Layah Restaurant, Kendal Branch. The data collection technique used a questionnaire instrument with 105 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study stated that the hypothesis which said that Service Quality had a positive effect on Customer Satisfaction was proven significantly. This can be seen in table 5. where the service quality variable indicators for all indicators show a calculated t value that is greater than t table. t table 1.658 while t count average 3.276 which means that service quality has a positive and significant effect on customer satisfaction
Pengaruh Penggunaan E-Commerce, Financial Technology dan Media Sosial Terhadap Peningkatan Pendapatan UMKM di Jawa Tengah Widodo Wibisono; Sri Heneng Prasastono; Mohammad Hidayatul Holili
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5699

Abstract

This research aims to study and analyze the factors of e-commerce, financial technology and social media on increasing the income of MSMEs in Central Java with the help of the SPSS computer application in conducting testing.This research uses a type of research, namely descriptive quantitative. The quantitative descriptive research method is an approach that aims to explain phenomena or events as they really are through the collection and analysis of numerical data. This method is used to objectively identify the characteristics, frequencies and relationships between variables in a population or sample.The results obtained in this research have 3 hypotheses in the form of H1, H2 and H3, namely H1 and H2 are declared rejected where the e-commerce and Financial Technology variables have no influence on increasing MSME income in Central Java while H3 is accepted where the social media variable has an influence towards increasing income.
Co-Authors Achmad Burhanur Rachman Marwan Sopi Mohammad Hidayatul Holili Poppy Fitrijanti Soeparan Sri Heneng Prasastono