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All Journal ETIKONOMI Perfecting a Video Game with Game Metrics Charity : Jurnal Pengabdian Masyarakat
Yahya Peranginangin
Universitas Telkom
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Multiple Regression to Analyse Social Graph of Brand Awareness Yahya Peranginangin; Andry Alamsyah
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 15, No 1: March 2017
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v15i1.3460

Abstract

Social Network Analysis (SNA) has become a common tool to conduct social and business research. In marketing SNA is used to measure word of mouth of a marketing campaign. For an example, a good marketing campaign should create intensive conversation between users in social media. In this paper we use SNA metrics to find out if we can predict brand awareness. We crawl conversation data from Twitter to form seven graph of seven brand in Indonesia. We use multiple regression method, an extension of linear regression, to analyse network properties to get insight on how network structure affect brand awareness of a product. Even though this research is still in early stage, but we manage to discover that a good network structure in knowledge dissemination case (such as word of mouth) eventually differ with the one in brand awareness.
PENINGKATAN DIGITAL MARKETING DAN PENGUATAN MEREK DI MEDIA DIGITAL PADA KOMUNITAS SENTRA KREASI Rennyta Yusiana; Bachruddin Saleh Luturlean; Rohmat Saragih; Retno Setyorini; Wardhani Muhamad; Ichwanul Muslim Karo Karo; Heru Nugroho; Yahya Peranginangin
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i1.3916

Abstract

Saat ini sosial media dapat digunakan sebagai media untuk melakukan transaksi produk bisnis yang dimiliki. Media yang biasa digunakan untuk digital marketing seperti: website, sosial media, email marketing, video marketing, iklan, SEO, dan lainnya. Digital marketing bertujuan untuk menjangkau pasar lebih luas dengan media internet. Setelah terhubung dengan calon konsumen, kita dapat melakukan edukasi kepada calon konsumen sekaligus melakukan branding terkait produk atau jasa yang kita jual. Di Kabupaten Bandung terdapat suatu Komunitas UMKM yaitu Komunitas Sentra Kreasi yang beranggotakan kurang lebih dari 150 anggota aktif. Produk yang dihasilkan beraneka ragam seperti: pakaian, makanan dan kerajinan. Saat ini pemasaran dengan sosial media belum optimal, karena sulitnya anggota UMKM memahami teknologi. Hal ini menjadi hambatan Komunitas Sentra Kreasi untuk merambah pasar yang lebih luas. Karena itu diadakan workshop tentang pemasaran dengan sosial media, yang bertujuan mengoptimalisasi dan meningkatkan penjualan. Luaran lain yaitu Pembangunan dan tutorial Web Media Edukasi Digital Marketing untuk anggota komunitas agar mudah menggunakan media online sebagai sarana pemasaran, diharapkan anggota Sentra Kreasi dapat memasarkan produknya dan mampu mengelola penjualan produk secara terpadu. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan oleh dosen dan mahasiswa Fakultas Ilmu Terapan (FIT) dan Fakultas Komunikasi Bisnis (FKB) Universitas Telkom.
Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review Astadi Pangarso; Kristina Sisilia; Yahya Peranginangin
ETIKONOMI Vol 21, No 2 (2022)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v21i2.24052

Abstract

MSME business should be built based on circular economy (CE)-based business models. The purpose of this article is to presenta review of several articles that have been published in Scopusdiscussing the CE-based business model and MSMEs to findresearch gaps and future research agendas. It used some tools of thetheoretical assay, such as bibliometric analysis, systematic literaturereview, theory, context, and characteristic methodology (TCCM).The paper outlines all findings of analyzed literature about CE’sbusiness model applied by MSME in the Scopus document untilJune 2021. The findings of this study provided more high-qualityevidence about research and practical gaps regarding the CE-basedbusiness model and MSME, which needs more research focuseson market desirability in the future and more understanding ofinternal processes in MSME’s case studies. The implication of thisarticle is to provide a future research agenda based on a collectionof research gaps as a basis for empirical research.JEL Classification: L26, M10, Q56
Co-Authors Andry Alamsyah Astadi Pangarso Bachruddin Saleh Luturlean Heru Nugroho Ichwanul Muslim Karo Karo Kristina Sisilia Rennyta Yusiana Retno Setyorini Rohmat Saragih Wardhani Muhamad