Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
, Damayanti
Universitas Muhammadiyah Kalimantan Timur
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI DIGITAL BAURAN PEMASARAN 4P TERHADAP KINERJA UMKM KOTA SAMARINDA MRisal Risal; , Damayanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 2 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the digital strategy of the 4p marketing mix on the performance of MSMEs in Palopo City. This method uses a quantitative method using primary data, the data collection method uses a questionnaire survey to 80 respondents of MSMEs in Palopo City. The analysis in this study uses multiple linear regression analysis, after the data is collected the analysis data uses the SPSS version 23 program. The results of this study are multiple linear regression analysis using the coefficient of determination (R2) and hypothesis testing (T). The results of this study indicate that product (X1), price (X2), promotion (X3), place (X4), have a positive or significant effect on the performance of SMEs
Co-Authors MRisal Risal