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All Journal Jurnal Sahid Mengabdi
Ayu Husna Kamilah
Fakultas Ilmu Dakwah dan Komunikasi, Institut Agama Islam Sahid
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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PENYULUHAN STRATEGI PEMASARAN PRODUK BIKA SINGKONG MASYARAKAT DESA CIMAYANG MELALUI MEDIA SOSIAL Muhamad Ahbib Habibaka; M. Rizki Darmawan; Ayu Husna Kamilah; Erwin Hidayat; Acep Nugraha; Ermi Suryani
SAHID MENGABDI: Jurnal Pengabdian Masyarakat Institut Agama Islam Sahid Bogor Vol 2 No 01 (2023): Juni 2023
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat Institut Agama Islam Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jsm.v2i01.248

Abstract

The purpose of this counseling is that the public is able to know and understand the marketing strategy of Bika Cassava Cimayang both offline and online through social media. The method of implementing the activities is carried out with a descriptive qualitative approach, with data collection techniques of observation, documentation, and interviews. The results showed that participants experienced an increase in knowledge about good marketing strategies, participants also got the motivation to change the marketing strategy of agricultural products by first managing agricultural products into food products, namely Bika Cassava Cimayang (SI MAYANG) and then implementing product marketing strategies both offline, namely by collaborating with Super Kue stores and online, by utilizing social media Instagram.
Co-Authors Acep Nugraha Ermi Suryani Erwin Hidayat M. Rizki Darmawan Muhamad Ahbib Habibaka