Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomika dan Bisnis Islam
Alfia Qorizah
Universitas Negeri Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Mengambil KPR Syariah Bank Jatim Syariah Surabaya Alfia Qorizah; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 2 (2019): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is aimed to observe the influence of marketing mix towards customers’ decision to get Islamic home financing in Bank Jatim Sharia Branch Surabaya. The type of research is qualitative with associative clausal approach. The number of the sample for this research is 50 respondents and the type of sampling used is simple random sampling. Technique of analysis used is multiple linear regression with the help of SPSS 23 program. The result shows that partially, the marketing mix variables which influence significantly towards customers’ decision in using the product Islamic home financing variable are, promotion, place, people, and promise. Meanwhile, variables which do not influence the customers’ decision are product, price, process, physical proof and patience. Simultaneously, marketing mix variables influence customers’ decision significantly.
Co-Authors Prabowo, Prayudi Setiawan