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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Revina Alifia Rahman
Universitas Muhammadiyah Surakarta
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

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Self-Presentation of Student Athletes at the University Muhammadiyah Surakarta through Social Media Twitter Revina Alifia Rahman; Nieldya Nofandrilla
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: To find out how student-athletes at the Muhammadiyah University of Surakarta do a self-presentation through social media platform Twitter. Methodology: The type of research used is descriptive qualitative using a self-presentation strategy by Jones and Pittman (1982), namely: ingratiation, self-promotion, intimidation, exemplification, and supplication. The data is collected through interviews and observation of accounts and Twitter report. Results : The results showed that athletes in making self-presentations only used several self-presentation strategies, namely ingratiation, self-promotion, and exemplification. Applications/Originality/Value: The difference with the previous research is that the object used in this study used athletes as objects while the latest research used politicians.
Co-Authors Nieldya Nofandrilla