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All Journal Socio-Economic and Humanistic Aspects for Township and Industry
M. Ilhamuddin
Universitas Mataram
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Influence of Social Media Influencers and Emotional Value on Purchasing Decisions for Virtual Items in Valorant Online Game M. Sultan Arda; Hilmiati Fauzi; M. Ilhamuddin
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 1 No. 1 (2023): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Socio-Economic and Humanistic Aspects for Township and Industry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v1i1.99

Abstract

This study aims to determine the effect of social media influencers and emotional value on virtual iten purchasing decisions in the valorant online game. This study uses a quantitative approach with a sample of 100 respondents. Data collection was carried out using a questionnaire and data analysis using IBM SPSS Version 26. The results showed that social media influencers and emotional value directly had a positive and significant effect on purchasing decisions for virtual items in the Valorant online game. This means that the higher the social media influencer and emotional value, the more purchasing decisions will increase.
Co-Authors Hilmiati Fauzi M. Sultan Arda