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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Adi Mursalin
Universitas Panca Bhakti Pontianak, Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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UNDERSTANDING AI-DRIVEN INFLUENCER MARKETING Adi Mursalin; Yuli Purbaningsih; Surya Fadjar Boediman; Meli Siagawati; Rainier Hendrik Sitaniapessy
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v2i3.90

Abstract

AI-driven influencer marketing has emerged as a transformative approach in the digital advertising landscape. This research aimed to explore the efficiency and effectiveness of AI integration in influencer marketing campaigns, comparing it to traditional methods. By employing a mixed-methods approach, including qualitative interviews and quantitative data analysis, the study investigated the impact of AI on influencer selection, campaign performance, and ethical considerations. The findings revealed that AI-driven influencer selection processes significantly outperformed manual methods' accuracy and efficiency. AI algorithms effectively matched influencers with target audiences, increasing engagement rates and brand visibility. The real-time analytics provided by AI tools enabled marketers to make data-driven decisions and optimize campaign strategies on-the-fly. Moreover, AI-optimized influencer campaigns consistently surpassed traditional campaigns in metrics such as reach, impressions, and ROI. The data-backed approach of AI led to more targeted and relevant campaigns, resonating better with the audience and yielding tangible results for businesses. However, ethical considerations regarding algorithmic biases were identified as crucial aspects of AI-driven influencer marketing. Transparent practices and ongoing audits of AI algorithms were emphasized to mitigate biases and ensure ethical influencer selections. Looking ahead, the future of AI for influencer marketing appears promising. Advancements in AI algorithms will lead to even more accurate influencer matches and sophisticated audience insights, fostering hyper-personalized campaigns. By embracing AI technologies responsibly, businesses can connect with their target audiences more effectively and stay ahead in the dynamic realm of digital advertising.
BRIDGING THE FINTECH GENDER GAP: STRATEGIES FOR ENHANCING WOMEN'S ACCESS TO FINANCIAL SERVICES Sudarmo Sudarmo; Adi Mursalin; Meiyanti Widyaningrum; Khasanah Khasanah; Naiyun Untung Utama
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

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Abstract

The fintech gender gap, characterized by a significant disparity in women's access and utilization of financial technology products and services, presents a critical challenge to achieving financial inclusion. This article explores strategies for bridging the fintech gender gap and enhancing women's access to financial services. Through a comprehensive review of existing literature, this study identifies key factors contributing to the gender gap in fintech adoption, including individual-level controls and country characteristics. The article proposes various strategies to address the gap based on these insights. These strategies include promoting digital literacy and financial Education among women, developing user-friendly fintech products tailored to their needs, fostering an inclusive fintech ecosystem, and strengthening policy and regulation to ensure gender equality. The article emphasizes the importance of collaboration between policymakers, financial institutions, and technology providers to implement these strategies effectively. Through the implementation of these measures, it is hoped that the fintech gender gap can be narrowed, thereby promoting financial inclusion and empowering women in the digital economy.
FINANCIAL STRATEGIES TO INCREASE BUSINESS SUSTAINABILITY Adi Mursalin; Naiyun Untung Utama; Antoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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A good business financial strategy is one of the main keys to developing a business to be bigger and more sustainable. A successful business not only depends on quality products or services, but also requires efficient and strategic financial management. When business finances are well managed, companies can allocate funds wisely, avoid excessive debt, increase liquidity, and make sound business decisions. By implementing appropriate financial management strategies, businesses can improve their performance, maintain financial stability, and ensure long-term sustainability. That's why understanding and applying these principles is so important to business success. The method used in this article is a literature review. Literature studies can be obtained from various sources, including journals, books, the internet and libraries. This research discusses the definition of business sustainability, the role of financial strategy in business sustainability, and the success of financial strategy in increasing business sustainability.
Co-Authors Antoni Khasanah Khasanah Meiyanti Widyaningrum Meli Siagawati Naiyun Untung Utama Naiyun Untung Utama Rainier Hendrik Sitaniapessy Sudarmo Sudarmo Surya Fadjar Boediman Yuli Purbaningsih