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All Journal International Journal of Artificial Intelligence Research Jurnal Ekonomi dan Kewirausahaan West Science Student Research Journal
Muhammad Ishlah Idrus
Politeknik Negeri Ujung Pandang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Public Sector Development Strategy as a Driver of Economic Growth: An Endogenous Growth Theory Perspective Syamsu Rijal; Muhammad Ishlah Idrus; Muhammad Ihsan Said Ahmad
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.427

Abstract

Sustainable and stable economic growth is a key goal for many countries. As times change and global challenges become more complex, it is important for countries to develop effective strategies to promote economic growth. One sector that has an important role in this regard is the public sector. This research aims to analyse the public sector development strategy as a driver of economic growth. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that the public sector development strategy as a driver of economic growth plays an important role in creating a conducive environment for sustainable and inclusive economic growth. In the context of endogenous growth theory, the government has the ability to influence the determinants of economic growth through appropriate policies and actions.
Career Development Strategies to Improve Human Resources Sustainability in Organisations Muhammad Ikram Idrus; Muhammad Ihsan Said Ahmad; Muhammad Ishlah Idrus
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.428

Abstract

In the era of globalisation and increasingly fierce competition, the sustainability of human resources (HR) becomes very important for the success of the organisation. Organisations that have effective career development strategies are able to retain quality human resources, increase productivity, and create a competitive advantage. The purpose of this study is to identify and analyse effective career development strategies in improving HR sustainability in organisations. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that in the context of improving HR sustainability in organisations, career development strategies play a very important role. In the above, we have discussed effective and relevant career development strategies by accommodating individual personality preferences and ensuring a match between the individual, the work environment, and organisational values. Holland's Career Choice Theory provides valuable insights in designing sustainable career development strategies.
Neuromarketing: Understanding Consumer Psychology in the Digital Age Nurhilalia Nurhilalia; Muhammad Ishlah Idrus
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.992

Abstract

This comprehensive discourse delves into the intricate interplay between neuroscience, consumer behavior, and business strategies, unveiling insights that redefine marketing practices in the digital age. The evolution of consumer behavior in the digital era has given rise to a deeper exploration of subconscious triggers, cognitive processes, and emotional responses. Neuromarketing, a pivotal concept, elucidates the integration of neuroscientific principles into marketing research, illuminating the subconscious mechanisms that underpin consumer choices. Leveraging neuroimaging techniques such as fMRI and EEG, researchers decode emotions, memory, and decision-making, facilitating more resonant marketing strategies. The discussion extends to the practical realm, highlighting how neuromarketing principles drive digital marketing strategies. Tailored content, neurotargeting, and optimized visual cues captivate consumer attention and nurture brand loyalty. Ethical concerns surrounding subliminal advertising are explored, emphasizing the importance of transparency and consumer well-being. Through case studies, we discern the practicality of neuromarketing, illuminating how sensory marketing and emotional branding forge indelible connections with consumers. Sustainability emerges as a critical theme, as neuromarketing unveils insights into promoting eco-friendly choices. The fusion of consumer psychology and business strategy is exemplified through personalization, fostering individualized experiences that resonate deeply. The methodology of neuromarketing research, albeit insightful, raises ethical considerations demanding responsible practice and participant consent. Theoretical contributions abound, enriching consumer behavior theories with insights from cognitive psychology, behavioral economics, and neuroscience. From a managerial standpoint, neuromarketing insights offer transformative potential. Crafting persuasive narratives rooted in emotional storytelling enhances authenticity and brand impact. The horizon of possibilities includes the burgeoning field of ecological consumer neuroscience, promising real-world insights for strategic implementations. In conclusion, this discourse elucidates the pivotal role of neuromarketing and consumer behavior in shaping contemporary business strategies. As technology shapes consumer interactions, understanding the interplay of emotions and cognition guides marketing resonance. This fusion of neuroscience and consumer psychology offers a transformative path forward, paving the way for strategies that resonate deeply in the ever-evolving consumer landscape.
Peran Inovasi dalam Keberhasilan Kewirausahaan: Studi Kasus tentang Startup Berkembang Pesat di Industri Teknologi Muh. Ihsan Said Ahmad; Muhammad Ishlah Idrus; Syamsu Rijal; Moehamad Satiadharma; Dianta Mustofa K.
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.506

Abstract

Metode penelitian ini menyajikan pendekatan komprehensif untuk mempelajari peran inovasi dalam kesuksesan wirausaha dalam konteks perusahaan rintisan yang berkembang pesat di industri teknologi. Metodologi penelitian ini menggunakan analisis bibliometrik, yang melibatkan evaluasi kuantitatif terhadap literatur akademis dan publikasi ilmiah yang relevan. Dengan memanfaatkan teknik bibliometrik, penelitian ini bertujuan untuk mengidentifikasi tren utama, penulis yang berpengaruh, dan tema utama yang terkait dengan peran inovasi dalam kesuksesan wirausaha. Selain itu, pendekatan studi kasus akan digunakan untuk menganalisis startup yang berkembang pesat dan memeriksa implikasi praktis dari inovasi dalam perjalanan kewirausahaannya. Metode penelitian ini bertujuan untuk berkontribusi pada pengetahuan yang ada tentang inovasi dan kewirausahaan dengan memberikan wawasan dan rekomendasi yang dapat ditindaklanjuti bagi para akademisi dan praktisi di lapangan.
Co-Authors Ahmad, Muhammad Ihsan Said Dianta Mustofa K. Moehamad Satiadharma Muhammad Ikram Idrus Nurhilalia Nurhilalia Syamsu Rijal