Article Per Year (5 Year)
p-Index From 2019 - 2024
1.126
P-Index
This Author published in this journals
All Journal Munaddhomah: Jurnal Manajemen Pendidikan Islam IIJSE
Elida Florentina Sinaga Simanjorang
Universitas Labuhanbatu, Rantauprapat, Indonesia
Religion Economics, Econometrics & Finance Education Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : IIJSE

 1 
Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) Melin Syahfitri; Elida Florentina Sinaga Simanjorang; Muhammad Ali Al-Ihsan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3402

Abstract

The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of questionnaires which were distributed to consumers who had shopped at the Ajamu Naqi Collection Store. Data analysis techniques in the form of data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that offline marketing is more effective than online marketing, consumers are more interested in shopping directly at stores than ordering online. Online marketing run by Naqi Collection Ajamu Shop is not enough to attract consumers, because it posts pictures without accompanying them with clear specifications, this certainly raises doubts for consumers to make purchases online. Whereas in offline marketing, Naqi Collection Ajamu Shop is quite good, in terms of service and quality of goods to achieve customer satisfaction in making offline purchases.
The Influence of Product Quality, Outlet Location, and Price Competition on Interest to Buy Yanti Fried Chicken Rantauprapat Diki Salvador; Elida Florentina Sinaga Simanjorang; Abd. Halim
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3886

Abstract

In the culinary industry, especially fast food, there are several factors that can influence consumer buying interest. Product quality is an important factor in influencing consumer buying interest. High-quality flour fried chicken, with a crispy texture on the outside and soft and juicy meat on the inside, will increase consumer satisfaction. The existence of outlets that are strategic and easy to reach by potential consumers will increase the possibility of consumers buying fried chicken with flour. Price competition can also affect consumer buying interest. If the price of flour fried chicken is relatively lower or more competitive compared to other competitors, consumers tend to prefer to buy that product. This research was conducted with the aim to determine the effect of product quality, outlet location, and price competition on the buying interest of Yanti Fried Chicken flour fried chicken. In this study, the results showed that the quality of Yanti Fried Chicken flour fried chicken, outlet location, and Price competition for fried chicken with flour, both partially and simultaneously, have a significant influence on consumer buying interest in Yanti Fried Chicken’s flour fried chicken.
Influence of Product Variation, Consuming Culture, and Reference Group on Consumer Behavior of Raja Kebab Products Rantauprapat January Mendrofa; Elida Florentina Sinaga Simanjorang; Elvina Elvina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3887

Abstract

From the results of this study, it can be concluded that this study aims to look at the involvement of the variables analyzed and see how much influence product variations, consumption culture, and reference groups have on consumer behavior in consuming Raja Kebab Rantauprapat products. In this study, researchers used quantitative research methods, The population in this study were buyers of Raja Kebab Rantauprapat products, namely as many as 50 people. The data in this study were processed using the SPSS 24 application with multiple linear regression tests. The results showed that partially or by T-test the variable Product Variation has a positive and significant effect on consumer behavior, this can be seen from T count 6.535 > T table 2.012 with a sig value of 0.000 < 0.05. The consumption culture variable has a positive and significant effect on consumer behavior, this can be seen from T count 8.437 > T table 2.012 with a sig value of 0.000 < 0.05. The Reference Group variable has a positive and significant effect on consumer behavior, this can be seen from T count 7.218 > T table 2.012 with a sig value of 0.000 <0.05. Meanwhile, simultaneously or F test the variable product variation, consumptive culture, and reference groups have a positive and significant effect, this can be seen from the F count 63.167 > 2.47 F table with a sig value of 0.000 < 0.05.
Co-Authors Abd. Halim Diki Salvador Dinda Oktania Siregar Elvina Elvina January Mendrofa Melin Syahfitri Muhammad Ali Al-Ihsan Yudi Prayoga