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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewirausahaan Bukit Pengharapan
Kristian Faskahariyanto
Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR ANTESEDEN PEMBENTUK KEPUASAN KONSUMEN KULINER MAKANAN TAWANGMANGU Irwan Christanto; Kristian Faskahariyanto
Jurnal Kewirausahaan Bukit Pengharapan Vol. 2 No. 2 (2022)
Publisher : Jurnal Kewirausahaan Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juwira.v2i2.128

Abstract

Riset ini untuk memverifikasi teori bahwa ada beberapa faktor yang berpengaruh terhadap kepuasan konsumen produk kuliner makanan di Tawangmangu. Pengumpulan data dengan membagikan kuisioner.  Penelitian ini dilakukan di daerah pariwisata di Tawangmangu, populasi adalah konsumen produk kuliner di Tawangmangu. Sampel sebanyak 100 orang. Metode analisis di awali dengan pengujian instrumen, kemudian  dilakukan analisis regresi linier berganda. Hasil riset ini menunjukan produk, harga dan promosi memberi efek nyata positif terhadap kepuasan konsumen. Hasil uji signifikansi menunjukan produk, harga, promosi berpengaruh nyata terhadap kepuasan konsumen. Hasil uji F dapat di simpulkan faktor anteseden yaitu produk, harga, dan promosi berdampak nyata secara bersama sama pada kepuasan konsumen di obyek wisata Tawangmangu. Koefisien determinasi sebesar 0,356 berarti faktor anteseden yaitu produk, harga, dan promosi secara bersama berdampak 35,6%  sedangkan (64,4%) dipengaruhi faktor lain.
Kalimas River Tourism In Surabaya As A Culinary Tourism And Various Cultural Visitors Truli Nugroho; Alexander Mario Retto Djong; Kristian Faskahariyanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5708

Abstract

Kalimas River Tourism in Surabaya is one of the tourism object developments in the city of Surabaya. Tourism is a travel activity carried out by some or a group of people by visiting certain places for the purposes of recreation, personal development, or studying the uniqueness of the tourist attractions visited within a temporary period. Along the river, apart from enjoying Kalimas river tourism, visitors can also enjoy historical tourism. The historical tourism presented is a relic of the Dutch colonial era. Historical Tourism is a journey to experience places and activities that authentically depict the history and people of that time. Apart from enjoying the beauty of the Kalimas river with its inherent history. Tourists are also pampered with culinary tours at designated spots or areas. River tourism is very useful for learning the history of the city of Surabaya and efforts to increase tourist destinations in the city of Surabaya. One of the tourism icons of the city of Surabaya is the Kalimas River Tourism as a historical and culinary tourism. The research discusses river tourism as historical tourism. By looking for various scientific works and direct observations for references. So that the results obtained from following the river as a form of historical tourism.
Co-Authors Alexander Mario Retto Djong Irwan Christanto Truli Nugroho