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STRATEGI ANALISIS STRATEGI PEMASARAN PADA KINERJA PEMASARAN PT. GREENTECH CAKRAWALA MOTORINDO Maulana Rezfajri S; Jenny Susanti; Fitri Yani; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v2i1.2455

Abstract

The automotive industry is an industrial sector that can support the income and economic growth of the country. Then the automotive industry sector became important for the Countries of the world. Seeing this phenomenon, countries in this world compete with each other to distribute automotive, especially in motorcycles which in terms of price are more affordable by the public. In the process of collecting data, the author uses observation techniques, namely by making direct observations on employment from the process of observing marketing strategies in offering Kawasaki motorcycle products to PT. Greentech Cakrawala Motorindo. Based on the company's internal and external analysis along with the cartesius diagram, it can be concluded that what makes the main strategy in PT. Greentech Cakrawala Motorindo is a development strategy (growth). Can develop effective distribution channels by prioritizing product quality, especially on Kawasaki brand motorcycles by developing the abilities of workers and utilizing good promotions, especially on social media. Alternative strategies obtained, the most appropriate strategy used by PT. Greentech Cakrawala Motorindo in order to continue to increase sales, namely the formulation of an effective strategy finally obtained is the SO strategy, which is a strategy by using Strength to utilize opportunies owned by the company Based on the SWOT matrix, it can be concluded that several developments through consideration of internal and external factors of the company that can be beneficial for the progress of PT. Greentech Cakrawala Motorindo.
EDUKASI EDUKASI MEDIA PEMBELAJARAN EDMODO SEBAGAI SOLUSI PEMBELAJARAN DARING DI SDN 180 N PEKANBARU DENGAN MEMANFAATKAN STRATEGIC ALIGNMENT MODEL (SAM) Maulana Rezfajri S; Yutiandry Riavai; Surya Safari; Peri Akri; Bob Novitriansyah
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v1i1.1716

Abstract

The Covid-19 pandemic has had a considirable impact on education in Indonesia. The implementation of learning that was originally offline changed to online and caused various problems in its implementation. As happened in SD Negeri 180 Pekanbaru, where teachers are less adept at utilizing the various learning platforms available so only use the WhatsApp application only. In this devotion, the practitioner uses Edmodo for student learning assistance to be more attractive and effective, because in the application of edmodo features are provided more fully such as the creation of problem banks, video conferences, classrooms, and many other features that can support teaching and learning activities. The devotional team also teaches teachers to operate Edmodo for teaching and learning activities so as not to just fixate with the WhatsApp application. The purpose of this research is to know the effectiveness of the use of Edmodo in distance learning or online in SD Negeri 180 Pekanbaru. This devotion uses the method of analysis of precisely kulalitative data case studies by utilizing strategic alignment model (SAM) literature. The results of this devotion show that students feel happy about the implementation of online learning using Edmodo. Keyword: Covid-19, Edmodo, SAM Literatur