Amalia Darawati
Universitas Nurtanio Bandung

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BUSINESS MODEL CANVAS ANALYSIS ON RIDE-SHARING ONLINE SERVICE OPERATOR NOOMPANG Yuniati Fransisca; Nidya Novalia; Amalia Darawati
Journal of Applied Economics in Developing Countries Vol 5, No 2 (2020): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/aedc.v5i2.46174

Abstract

Innovation in the transportation sector with the principle of sharing economy has created a new service industry sector, namely online ride-sharing services. Companies can display in a simple but comprehensive manner the nine essential components of a business. A business model is a method that helps companies tell stories about the internal conditions of the company. This study aims to analyze the business model of Noompang using the Business Model Canvas analysis. This research uses descriptive-exploratory method. Data collection using the ghost interview method to the selected driver. Data obtained from interviews with partners, both drivers and passengers Noompang in Bandung - Jakarta and the results of studies of supporting literature. The results obtained from this study are that Noompang benefits from profit sharing with partner companies, profit sharing with driver partners, benefits from the Ovo e-wallet, and benefits from Google / Apple on application downloads.Keywords: Business Model Canvas, Ride-Sharing Online Services, NoompangÂ