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All Journal Journal of Economic, Bussines and Accounting (COSTING) Akuntansi: Jurnal Riset Ilmu Akuntansi
Yose Ega Mulyadi
Politeknik ATK Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menakar Nilai Perusahaan: Uji Kausalitas pada Kepemilikan Institusional dan Kebijakan Hutang Suwandi Suwandi; Elisabet Luju; Melinda Melinda; Yose Ega Mulyadi; Victoria Ari Palma Akadiati; Maria Lusiana Yulianti; Agnes Susana Merry Purwati; Abdurohim Abdurohim
Akuntansi Vol. 1 No. 3 (2022): September : Jurnal Riset Ilmu Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurnalrisetilmuakuntansi.v1i3.62

Abstract

The value of companies in various large companies in Indonesia is still not optimal. This causal study aims to examine the effect of institutional ownership and debt policy on firm value in cosmetics and household sub-sector manufacturing companies on the Indonesia Stock Exchange for the 2015-2021 period. A total of 5 sample companies were identified from a total of 10 companies, so that 35 observational data were collected based on purposive sampling technique. The company's financial statement data is collected through the www.idx.co.id page using documentation techniques. The data that has been collected was analyzed using multiple linear regression. The data was processed using SPSS version 23 program. The results showed that, partially institutional ownership had a negative and significant effect on firm value, while debt policy had a positive and significant effect on firm value. Meanwhile, simultaneously, institutional ownership and debt policy have a significant effect on firm value. Following up on the results of this study, the initial identification of firm value on the Indonesia Stock Exchange should be optimized through the assessment of institutional ownership and debt policy, so as to encourage an increase in firm value.
Menggapai Loyalitas Pengguna Jasa Grab: Efek Harga Dan Kualitas Pelayanan Teuku Fajar Shadiq; Suwandi Suwandi; Hani Hasanah; Rahmiwati Habibu; Dewi Mariam Widiniarsih; Yose Ega Mulyadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11260

Abstract

Pemberdayaan strategi pemasaran dalam membentuk loyalitas pelanggan masih belum optimal dilakukan oleh beberapa pelaku bisnis di Indonesia. Penelitian kausal ini dimaksudkan untuk mengukur bagaimana harga dan kualitas pelayanan berdampak pada loyalitas pengguna jasa Grab di Kabupaten Bone. Penelitian ini melibatkan 60 responden sebagai sampel yang dipilih melalui proses accidental sampling. Data penelitian dikumpulkan melalui pembagian kuesioner dan pengukurannya menggunakan skala likert. Data penelitian dianalisis menggunakan regresi linear berganda. Temuan menginformasikan bahwa harga mempunyai efek positif dan tidak signifikan pada loyalitas pengguna jasa Grab, sedangkan kualitas pelayanan berdampak positif serta signifikan pada loyalitas pengguna jasa Grab. Menindaklanjuti temuan ini, selain penentuan harga yang tepat dan pelayanan berkualitas yang harus ditingkatkan, teknik pemasaran lainnya juga penting untuk diimplementasikan dalam menawarkan produk di pasar, sehingga berpeluang meningkatkan loyalitas pelanggan secara optimal.
Co-Authors Abdurohim Abdurohim Agnes Susana Merry Purwanti Dewi Mariam Widiniarsih Elisabet Luju Hani Hasanah Maria Lusiana Yulianti Melinda Melinda Rahmiwati Habibu Suwandi Teuku Fajar Shadiq Victoria Ari Palma Akadiati