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All Journal Jurnal Kajian Manajemen dan Wirausaha
Ummul Fadhilah
Fakultas Ekonomi, Universitas Negeri Padang
Humanities Economics, Econometrics & Finance Social Sciences

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The effect of e-WOM, usefulness, and ease of use on attitude towards using the PLN mobile application with trust as a mediation variable Ummul Fadhilah; Rahmiati Rahmiati; Khairen Niza Mefid; Ahmad Istiqlal Ahlunnazak
Jurnal Kajian Manajemen dan Wirausaha Vol 5, No 1 (2023): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02151060

Abstract

This study aims to analyze the extent to which E-wom, usefulness, and ease of use on Attitude Towards Using the PLN Mobile application through the rust variable as a mediating variable. The population in this study were all users of the PLN Mobile application. The sample in this study was 385 respondents using a purposive sampling method. The analytical technique used is SEM analysis using smart PLS3. The results of this study indicate that e-wom, usefulness, and ease of use provide a significant direct influence on the trust variable and the attitude towards using a variable. The results of this study also found that trust has a direct and significant influence on attitude towards using. The results of this study explain that the trust variable is able to provide a mediating role on the effect of e-wom and its usefulness on attitude toward using. However, trust cannot be a mediating variable on the effect of ease of use on attitude toward using.
Co-Authors Ahlunnazak, Ahmad Istiqlal Khairen Niza Mefid Rahmiati Rahmiati