Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal At-Tadbir : jurnal ilmiah manajemen
Defin Shahrial Putra
Universitas Islam Kalimantan MAB Banjarmasin
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Beliefs and Attitudes of Consumers At Online Merchants In Predicting Purchase Intention Teguh Wicaksono; Syahrani Syahrani; Defin Shahrial Putra; Abdurrahim Abdurrahim
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 2 (2023): AT-TADBIR: JURNAL ILMIAH MANAJEMEN
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i2.10412

Abstract

Consumer trust in sellers in the marketplace not only affects their trust in others, but also affects the way consumers make online purchases. This study intends to explain the relationship between consumer trust and other predictors that can increase a person's willingness to make online purchases in the marketplace. This study used quantitative methods and questionnaires as research instruments with a total sample of 138 respondents with the criteria of having made an online purchase at least 2 times in the last 3 months, the data were analyzed using PLS-SEM. The findings show: (1) consumers' attitudes to online purchase intention have a greater impact when compared to consumer confidence, (2) the role of attitude variable mediation can increase online purchase intention. The results showed the importance of increasing one's trust in the transaction process that takes place in online sales and it makes consumers feel comfortable and causes liking with online shopping which ultimately increases one's desire to make purchases online in the marketplace.
Co-Authors Abdurrahim Abdurrahim Syahrani Syahrani Teguh Wicaksono