Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Academia Open
Misti Hariasih Hariasih
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Consumer Loyalty: Brand Perception, Trust, Product Quality, and the Mediating Role of Customer Satisfaction Muhammad Eko Rizky; Misti Hariasih Hariasih
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5562

Abstract

This study investigates the influence of brand image, brand trust, and product quality on consumer loyalty towards Converse footwear, utilizing customer satisfaction as an intervening variable. Conducted among Converse shoe consumers in Sidoarjo, the research employs a quantitative approach with accidental sampling. Data is collected through questionnaires distributed to consumers. Path analysis using SPSS reveals that brand image, brand trust, and product quality significantly affect consumer loyalty through customer satisfaction as an intervening factor. These findings provide valuable insights for brand management and marketing strategies in the global footwear industry. Highlights: The study focuses on consumer loyalty in the context of Converse footwear. It highlights the role of customer satisfaction as an intervening variable. Findings provide insights for global brand management and marketing strategies. Keywords: Brand Image, Brand Trust, Product Quality, Consumer Loyalty, Customer Satisfaction
Co-Authors Muhammad Eko Rizky