Article Per Year (5 Year)
p-Index From 2019 - 2024
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All Journal Economics and Digital Business Review KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Heriyana Heriyana
Institut Rahmaniyah Sekayu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Marketing Strategy for MSME Development Eliyanti Agus Mokodompit; I Nyoman Tri Sutaguna; Heriyana Heriyana; Arief Yanto Rukmana; Sri Gustini
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2266

Abstract

MSMEs are crucial to Indonesia's economy because of their large contribution to growth. The MSME sector is one of the main pillars holding up the basis of the Indonesian economy. MSMEs and the rise of digitalization will make Indonesia the country with the largest digital economy in Southeast Asia by 2026. However, MSMEs have difficulties, the most significant of which is the need to strengthen the human capital of MSME participants and improve digital skill development. The dearth of online marketing education continues to be a problem for many MSMEs. comparable to the Hanan Boga Rasa UMKM in the Buton City neighborhood. Teachers, students, and thematic KKN Group 34 developed plans and methods to improve MSME product branding. The activities are conducted using the qualitative technique, which makes use of MSMEs' interviews, documentation, dialogue, and observation. The results of the operations also help MSMEs, since they can enhance public perception of their products and increase marketing and sales
Situational Leadership Style And Achievement Work Muji Rahayu; Erna Erna; Harun Samsuddin; Heriyana Heriyana; Arief Yanto Rukmana
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.877

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh gaya kepemimpinan situasional terhadap prestasi kerja karyawan. Karena ukuran sampel untuk penyelidikan ini lebih kecil dari 92 orang, maka digunakan teknik kuantitatif yang menggunakan sampling jenuh. Untuk menjawab hipotesis penelitian digunakan regresi linier sederhana, koefisien determinasi, dan koefisien korelasi. Hasil penelitian ini menunjukkan bahwa penerapan gaya kepemimpinan situasional mempunyai pengaruh yang patut diperhatikan dan positif terhadap prestasi kerja karyawan
Co-Authors Arief Yanto Rukmana Eliyanti Agus Mokodompit Erna Erna Harun Samsuddin I Nyoman Tri Sutaguna Muji Rahayu Sri Gustini