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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Raden Roro Ratna Roostika
Universitas Islam Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Pemasaran Pt Wika Industri Manufaktur dalam Meningkatkan Penjualan Produk Motor Listrik Bimafaazaa Athallah Veva; Raden Roro Ratna Roostika
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.388

Abstract

PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)
Hubungan Antara Technology Acceptance Model, User Satisfaction, User Trust dan Mobile Banking Adoption Intention pada Pengguna Layanan BNI Mobile Banking Muhammad Aurelio Putra Subani; Raden Roro Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1152

Abstract

This study explores the relationship between the Technology Acceptance Model (TAM), consisting of perceived usefulness, perceived ease of use, and perceived security, with user trust, user satisfaction, and intention to continue adopting the use of mobile banking services among users of BNI Mobile Banking. The research sample involves users of BNI Mobile Banking in Kudus Regency, and data were collected by distributing questionnaires to 200 respondent offline at Bank Nasional Indonesia (BNI) branch in Kudus. Subsequently, data analysis was conducted using the Structural Equation Modeling (SEM) method with Excel and Smart-PLS software. The research findings indicate that perceived usefulness and perceived ease of use have a positive and significant impact on the intention to adopt mobile banking among users of BNI Mobile Banking. In contrast, perceived security does not have a significant influence on the intention to adopt mobile banking. User satisfaction and user trust also have a positive and significant impact on the intention to adopt mobile banking. Although the perception of ease of use does not significantly affect user satisfaction and user trust, these findings provide valuable insights into understanding the factors influencing the adoption and satisfaction of users in BNI Mobile Banking services.
Co-Authors Bimafaazaa Athallah Veva Muhammad Aurelio Putra Subani