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All Journal JIMP: Jurnal Ilmiah Manajemen Pancasila
David Al Ghani
Fakultas Ekonomi dan Bisnis Universitas Pancasila
Economics, Econometrics & Finance Education Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUPLEMEN MUSCLE FIRST Nurul Hilmiyah; David Al Ghani; Bayu Retno Widyastuti
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 1 No 2 (2021): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v1i2.2753

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions on customers of Muscle First’s fitness supplement products. This study uses a purposive sampling technique. The samples must be the costumer of Muscle First in Padang City who have already made a purchase of the product at least once. There are 100 respondents of this study. The analytical technique used in this study is descriptive analysis and multiple linear regression analysis using a software named SPSS (Statistical Package for the Social Sciences). The results of this study prove that the price variable has a positive and significant effect on purchasing decisions for Muscle First products in Padang City. The product quality variable has a positive and significant effect on purchasing decisions for the purchase of Muscle First products in the Padang City. The price and product quality variables simultaneously have a simultaneous influence on the decision to purchase Muscle First products in the Padang City.
Co-Authors Bayu Retno Widyastuti Nurul Hilmiyah