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All Journal Journal of Economic, Bussines and Accounting (COSTING) Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Inovasi Masyarakat
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya Hariyadi Triwahyu Putra; Desi Riyanti; Dita Anggraeni
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.793

Abstract

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya Hariyadi Triwahyu Putra; Desi Riyanti; Dita Anggraeni
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.793

Abstract

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
Pengaruh Dimensi E-Service Quality dan E-trust Terhadap Repurchase Intention Pada Pelanggan Tokopedia di Kota Cimahi Irvan Saeful Milah; Hariyadi Triwahyu Putra
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11711

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana persepsi pelanggan Tokopedia Kota Cimahi terhadap aspek kualitas layanan elektronik dan kepercayaan elektronik mempengaruhi kecenderungan mereka untuk melakukan pembelian ulang. Regresi berganda, uji asumsi klasik, serta uji validitas dan reliabilitas telah dilakukan terhadap instrumen penelitian. Responden yang memiliki pengalaman e-commerce dengan Tokpedia disurvei menggunakan instrumen ini. Seratus tiga puluh lima orang mengisi survei. Instrumen data diuji dengan menggunakan SPSS versi 26, sebuah perangkat lunak untuk analisis. Berdasarkan hasil penelitian, dari semua aspek kualitas layanan elektronik—yang mencakup daya tanggap, privasi, ketersediaan sistem, efisiensi, dan pemenuhan—hanya kompensasi yang mempengaruhi keinginan untuk membeli kembali. Kemudian, e-trust sangat mempengaruhi kemungkinan pembelian kembali. Hal yang membedakan penelitian ini dengan penelitian terdahulu yakni pada penelitian ini menggunakan dimensi e-service quality dan juga memiliki perbedaan pada instrumen pernyataan, lokus penelitian, jumlah sampel, teknik penentuan sampe dan teknik analisis data. Hasil penelitian ini diharapkan bermanfaat bagi pengelola objek yang dinilai terkait dengan variabel yang sudah diteliti.
Penerapan Digital Marketing pada Komunitas Cimahi Kreatif Ekonomi Produktif di Cimahi Rosmini Ramli; Esi Fitriani Komara; Rahardianto Rahardianto; Hariyadi Triwahyu Putra
Jurnal Inovasi Masyarakat Vol. 4 No. 3 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i3.2251

Abstract

The purpose of this service is to help business actors, especially MSMEs in the Cimahi Creative Productive Economy community, utilize digital technology in order to increase the volume and promotion of their sales so that the public as potential customers/consumers can access and find out the details of the products or services offered. The problem of these MSMEs is that they still have limited ability and understanding in the use of digital technology to market the products or services created so that they experience obstacles in increasing sales and it is even difficult to introduce their products due to shifts in consumer behavior in purchasing consumer goods due to increasingly rapid technological developments. The method that will be used in solving the problem is to conduct a process of training and mentoring in the application of digital marketing so that it can have a direct impact on MSME actors. The results show that after the training process and continued with mentoring, the average business actor has been able to use digital marketing in his business, but there are still some who have not due to other obstacles such as devices and other technicalities.
Co-Authors Desi Riyanti Dita Anggraeni Esi Fitriani Komara Irvan Saeful Milah Rahardianto Rahardianto Rosmini Ramli