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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Rizki Alvarizi
Universitas Dian Nuswantoro
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Pengaruh Online Customer Review E-Wom Content Marketing pada Keputusan Pembelian UMKM Semarang melalui Tiktok Rizki Alvarizi; Devi Purnamasari
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 7 No 3 (2023): JULY-SEPTEMBER 2023
Publisher : KITA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v7i3.899

Abstract

Advertising marketing in commercial applications with marketing requirements cannot be separated from the development of visual communication. The Tiktok application plays an important role in advertising marketing media, and commercial applications such as Instagram and Tiktok can be in the database or storage media for business people in carrying out their business processes. The data obtained shows that UMKM players are still lacking in utilizing promotional opportunities through the Tiktok application, so the research conducted aims to provide information related to opportunities for UMKM players and the Tiktok social media user community in increasing product sales. The research was conducted using quantitative methods, where the data obtained is based on numbers and analysis. The results of the research found in the form of data showing the effect of the level of effectiveness of content marketing on significant purchasing decisions.
Co-Authors Devi Purnamasari