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All Journal JURNAL MANAJEMEN BISNIS
Ibrahim
STIE YPUP
Economics, Econometrics & Finance

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The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits Muchlis Abbas; Ibrahim; Taufik Thahir; Muh.Fuad Randy; Masyadi
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.497

Abstract

Tourism is one of the new styles of an industry that can provide rapid economic growth in terms of employment opportunities, income, standard of living, and activating other production sectors in tourist-receiving countries. to be of monetary value. This study aims to determine the relationship between implementing strategies in tourism events to increase the number of tourist visits. This study uses a descriptive quantitative approach with regression analysis to answer the hypothesis. This study takes data from a questionnaire distributed to 100 visitors, who are also the sample. The study's results stated that the beautiful Malino event positively and significantly affected tourist visits to Malino, Gowa Regency. Tourist visits increase from year to year, and this is due to the existence of several exciting activities held at the Beautiful Malino Event.
Co-Authors Masyadi Muchlis Abbas Muh.Fuad Randy Taufik Thahir