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All Journal Jurnal Kajian Komunikasi Jurnal Manajemen Komunikasi
Hendri Nurizal
Universitas Padjadjaran
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Integrated marketing communication of Batik Jambi Berkah to sustain the new normal era Hendri Nurizal; Uud Wahyudin; Agus Rahmat
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.46882

Abstract

The combination of good strategies and techniques of IMC elements can make businesses survive during a pandemic and even thrive in the new normal era. That has successfully passed the pandemic and survived the new normal era by applying a digitalized integrated marketing communication without abandoning the traditional market. This research aims to describe the integrated marketing communication management of Batik Jambi Berkah as a way to survive in the new normal era. This research uses a descriptive qualitative approach and data analysis using the model of Miles and Huberman, data reduction, data presentation, and drawing conclusions. The concept used in this study is integrated marketing communication by Belch (2021). The results of this study reveal that the integrated marketing communication approach carried out consistently by Batik Jambi Berkah includes the planning, implementation and evaluation stages, which made it successfully pass through the pandemic. Entering the new normal era, Batik Jambi Berkah are participating in events and becoming sponsors to build a brand image and interact directly with consumers and potential customers. This study concludes that from time to time, IMC elements have an important role in communications, especially marketing. By adapting and developing elements of IMC, companies can improve communication effectiveness, strengthen brand images, and achieve maximum results in product marketing. The implications of this research are expected to be a reference for further research and an example for business actors, especially MSMEs, in managing IMC elements.
Health-protective behavior during the pandemic: Does media exposure to COVID-19 information matter? Kholidil Amin; Jimi Narotama Mahameruaji; Allan Dwi Pranata; Augustine Uzoma Madu; Hendri Nurizal
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.50453

Abstract

Background: The COVID-19 pandemic has prompted people to seek and get information on COVID-19 through the mass media or social media. It is expected to impact their beliefs, attitudes, and actions toward health-protective behavior. Purpose: This study aims to see how health-protective behavior amid a pandemic is predicted by exposure to COVID-19 information in the mass media and on social media. Methods: The current study advances the theory of planned behavior by surveying 413 persons cross-sectionally on Java Island, Indonesia. PLS-SEM was employed to assess measurement and structural models in order to answer the hypotheses. Results: The findings reveal that using mass media and social media to receive knowledge about COVID-19 strongly predicts intentions and behavior to apply preventive behavior, which is mediated by perceived behavioral control (PBC) and attitude. Conclusion: This research concludes that social media and mass media significantly positively influence three important aspects of forming behavioral intentions, and it also found that attitude, subjective norms, and PBC are important aspects of existing behavioral intention. Implications: This research also looks at the theoretical and practical ramifications. Theoretically, media use is related to the application of the TPB model. Practically, the government needs to optimize the mass media and social media use to reach the public with lots of valid, easy-to-understand COVID-19 information and generate positive optimism from the public.
Co-Authors Agus Rahmat Allan Dwi Pranata Augustine Uzoma Madu Jimi Narotama Mahameruaji Kholidil Amin Uud Wahyudin