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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Edumaspul: Jurnal Pendidikan Jurnal Edu Sosial : Jurnal Pendidikan Ilmu Pengetahuan Sosial Dharma Pengabdian Perguruan Tinggi (DEPATI) JURSIMA Jurnal Penelitian dan Pengabdian Masyarakat
Sahara Sahara
Universitas Jambi
Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURSIMA

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PENGARUH INFORMATION QUALITY DAN TRUST TERHADAP BUYING DECISION SECARA ONLINE (Studi Kasus pada Pengguna Media Sosial Instagram Mahasiswa STMIK GICI Batam) Rudi Yanto Batara Silalahi; Sahara Sahara
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 5 No 2 (2017): Jursima Vol. 5 No. 2, November 2017
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v5i2.53

Abstract

The purpose of this research is to be able to see the influence of information  quality and trust towards online buying decision case studies on student’s social media Instagram STMIK GICI Batam. This study design using quantitative methods the hypothesis by using SPSS 20 with multiple linear regression analysis.The sampling technique used is purposive sampling with the total sample of 55 students in STMIK GICI Batam. The result of this research is the quality of information have significant influence to the purchasing decision (Sig 0,002 <0,05), trust significantly influence to purchasing decision (Sig 0,003 <0,05), and quality of information and trust simultaneously influence to purchase decision (Sig 0,000 <0,05) online through social media users instagram STMIK GICI Batam students.
Co-Authors Fachruddiansyah Muslim Miftahul Ilmi Rudi Yanto Batara Silalahi Rudi Yanto Batara Silalahi Taufik Naufal Yanto Batara Silalahi, Rudi