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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

Peran Humas PT Kereta Api Indonesia (Persero) di Kota Medan Dalam Meningkatkan Jumlah Penumpang Kereta Api di Era Pandemi Jumaidi Jumaidi; Nurhanifah Nurhanifah; Ade Humairoh Husna; Milla Rantika; Yumna Wiladah Hasibuan; Aulia Wafa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3370

Abstract

This study examines the role of humans in increasing KAI Medan passengers. This study uses a qualitative method. The results of this study show that PT KAI through its three strategic steps, namely adaptive, solutive and collaborative, has made a number of adaptations during the pandemic. We should appreciate the conditions that have been implemented, including by supporting PT KAI's condition to boost the performance of freight or passenger transportation. Keywords: Role, Public Relations, Number of Passengers